240 AI-first GTM plays. Setup once, run forever.
npx gtm-skills installnpx gtm-skills initEvery play starts as a local Smoke test — run it once with your agent to see if it produces results. Promote winners to always-on Baseline automation, scale to 10× at Scalable, then let Durable agents find the local maximum automatically. Never skip a level.
Smoke Test
1 week · Free
Run locally with your agent. See if the play produces any leading indicators before committing.
Baseline Run
2 weeks · ~$100–300
First always-on automation. The agent runs the play continuously and you track results over time.
Scalable Automation
2 months
Find the 10× multiplier. Scale volume and parallelize workflows without proportional effort.
Durable Intel
6+ months
Always-on AI agents that find the local maximum — weekly reports, automatic tweaks, continuous optimization.
Founder-led LinkedIn posts and short video with clear CTAs to build awareness and inbound leads, from a one-week smoke test through scaled content and agent-driven optimization that sustains or improves lead volume over time.
npx gtm-skills add marketing/unaware/linkedin-founder-threadsEngage alumni networks, campus organizations, and professional associations with value-first content to generate meetings from warm community participation.
npx gtm-skills add marketing/unaware/alumni-campus-pro-orgsBuild and publish a minimal teaser Chrome extension with a lead-capture popup to validate whether developers and power users discover and install extensions in your problem space via the Chrome Web Store.
npx gtm-skills add marketing/unaware/chrome-web-store-teaserGet the founder booked as a guest on relevant podcasts to build authority with unaware audiences and drive inbound leads through podcast listener traffic.
npx gtm-skills add marketing/unaware/founder-guest-podcastsPublish a few posts per week with a clear CTA to see if founder-led content drives inbound leads or DMs before scaling.
npx gtm-skills add marketing/unaware/founder-social-contentEarn press coverage, newsletter mentions, and podcast appearances by pitching journalists, newsletter editors, and podcast hosts with data-driven story angles. Start with 5-10 hand-personalized pitches, scale to automated media monitoring and opportunity detection, and optimize with autonomous A/B testing on pitch angles, timing, and outlet types.
npx gtm-skills add marketing/unaware/pr-earnedUpdate brand identity, messaging, and website to better position for target market and improve conversion across all awareness stages.
npx gtm-skills add marketing/unaware/brand-refresh-redesignAuthentic posting and commenting in Reddit and Slack/Discord communities where your ICP spends time, from a one-week smoke test through scaled participation and agent-driven optimization that sustains or improves referral traffic and signups over time.
npx gtm-skills add marketing/problem-aware/reddit-niche-communitiesRun a short co-marketing blurb in a partner newsletter to test awareness and lead flow before committing to bigger formats like LinkedIn Live.
npx gtm-skills add marketing/problem-aware/co-marketing-shoutoutsSend targeted DMs on LinkedIn and X after light engagement warm-up to drive replies and meetings. Founder-led outbound via social DMs without layering in email.
npx gtm-skills add marketing/problem-aware/cold-dm-linkedin-twitterShow up at industry conferences and events to run guerilla product demos in hallways, lobbies, and common areas. Intercept ICP-match attendees between sessions and convert conversations into follow-up meetings.
npx gtm-skills add marketing/problem-aware/cold-event-hallway-demosEngage with ICP prospects' LinkedIn content via thoughtful comments to build familiarity over days, then convert warm prospects into DM conversations and meetings.
npx gtm-skills add marketing/problem-aware/comment-to-dm-playHost an evening meetup piggybacking on a major industry conference to ride the attendee halo effect and generate RSVPs, attendance, and follow-up meetings from ICP-matching conference-goers.
npx gtm-skills add marketing/problem-aware/event-piggybackingPublish a public repo with keyword-optimized README and CTA to attract developers who search GitHub for solutions in your problem space. Converts repo visitors into product leads.
npx gtm-skills add marketing/problem-aware/github-sample-teaserRun targeted paid social ads (LinkedIn, Meta) to reach problem-aware prospects. Start with one platform and 3 ad variants at $300-1k to validate the channel, then scale with automated lead routing, creative testing, and budget management.
npx gtm-skills add marketing/problem-aware/paid-social-adsPay B2B micro-influencers for sponsored posts to test whether creator-led shoutouts drive ICP-matching leads. Start with one creator and one post, then scale to a full creator program with automated pipeline management and autonomous optimization.
npx gtm-skills add marketing/problem-aware/micro-influencer-b2b-creatorsSponsor relevant industry newsletters with paid blurbs to reach ICP audiences. Test with one placement, scale to a portfolio of 10-20 newsletters, and optimize CPL autonomously.
npx gtm-skills add marketing/problem-aware/newsletter-sponsorshipsLead outbound with a free value asset (report, benchmark, checklist) that earns replies by delivering standalone value before any pitch.
npx gtm-skills add marketing/problem-aware/outbound-with-value-assetAnswer questions on Stack Overflow, Quora, and Dev.to to build expertise reputation, drive profile clicks, and generate inbound leads.
npx gtm-skills add marketing/problem-aware/q-a-sites-stackoverflow-etcRun paid Reddit ads targeting relevant subreddits where your ICP is active. Test community-based ad placement with Reddit-native creative to drive leads or meetings.
npx gtm-skills add marketing/problem-aware/paid-reddit-adsEngage in Slack and Discord communities where your ICP congregates. Discover communities, respond to threads with genuine expertise, build authority, and convert inbound interest into meetings.
npx gtm-skills add marketing/problem-aware/communities-slack-discordGenerate hundreds of long-tail keyword-optimized landing pages to capture organic search traffic, from manual template creation through automated page generation to AI-driven continuous content optimization.
npx gtm-skills add marketing/problem-aware/programmatic-seo-pagesUse AI to create high-quality blog posts, guides, and educational content at scale, from manual prompt refinement through structured content pipelines to agent-driven continuous content strategy optimization.
npx gtm-skills add marketing/problem-aware/ai-content-generation-scaleCreate video content optimized for YouTube search and discovery to reach visual learners and build brand authority, from manual uploads to automated production and AI-driven optimization.
npx gtm-skills add marketing/problem-aware/youtube-channel-seoConduct original research and publish data-driven industry reports to generate backlinks, press coverage, and inbound leads from problem-aware audiences.
npx gtm-skills add marketing/problem-aware/industry-reports-researchCreate shareable data visualizations and infographics to drive social engagement, backlinks, and brand awareness with problem-aware audiences.
npx gtm-skills add marketing/problem-aware/infographics-visual-contentLaunch and distribute a branded podcast to build awareness, generate inbound interest, and establish thought leadership with problem-aware and solution-aware audiences.
npx gtm-skills add marketing/problem-aware/podcast-launch-distributionBuild developer relations function to create technical content, speak at events, and engage developer communities for brand awareness and lead generation.
npx gtm-skills add marketing/problem-aware/developer-advocacy-programLaunch a technical newsletter with code examples, tutorials, and industry insights to build audience and generate developer leads.
npx gtm-skills add marketing/problem-aware/developer-newsletter-programHost Ask Me Anything sessions on relevant subreddits to build brand awareness, engage community, and generate inbound interest from problem-aware audiences.
npx gtm-skills add marketing/problem-aware/reddit-ama-seriesCo-create content (ebooks, guides, reports) with partners to combine expertise, share audiences, and generate leads from problem-aware and solution-aware prospects.
npx gtm-skills add marketing/problem-aware/joint-content-campaignsExchange newsletter mentions with complementary companies to reach new audiences and generate awareness with problem-aware and solution-aware subscribers.
npx gtm-skills add marketing/problem-aware/partner-newsletter-swapsSecure speaking slots at industry conferences for brand building, thought leadership, and lead generation with solution-aware and problem-aware attendees.
npx gtm-skills add marketing/problem-aware/conference-speaking-programPromote founder or executive posts as LinkedIn ads to extend reach, build authority, and generate engagement with problem-aware and solution-aware audiences.
npx gtm-skills add marketing/problem-aware/linkedin-thought-leader-adsRun video ads on YouTube targeting specific channels or topics to build awareness and generate interest with problem-aware and solution-aware audiences.
npx gtm-skills add marketing/problem-aware/youtube-preroll-adsSponsor relevant B2B podcasts for brand awareness and lead generation with problem-aware and solution-aware listeners in target industries.
npx gtm-skills add marketing/problem-aware/podcast-sponsorships-b2bRun banner ads on relevant industry sites and publications to build awareness and drive traffic from problem-aware and solution-aware target audiences.
npx gtm-skills add marketing/problem-aware/display-advertising-industryRun answer-based ads on Quora targeting specific questions and topics to reach problem-aware and solution-aware audiences actively seeking solutions.
npx gtm-skills add marketing/problem-aware/quora-ads-targetingSystematic approach to building founder or executive as recognized thought leader to attract inbound interest from problem-aware and solution-aware audiences.
npx gtm-skills add marketing/problem-aware/thought-leadership-programCoordinated press outreach for product launches or milestones to generate media coverage and awareness with problem-aware audiences.
npx gtm-skills add marketing/problem-aware/pr-campaign-launchFounder-sent cold email sequences to solution-aware prospects, from a small smoke test through scaled automation to agent-driven durable optimization that keeps or improves meeting rate over time.
npx gtm-skills add marketing/solution-aware/outbound-founder-emailEmbed inline Cal.com scheduling widgets in every solution-aware CTA surface so prospects self-schedule without friction. Validate speed-to-meeting improvement, scale across all high-intent pages, and converge on the local maximum via autonomous agent-driven A/B testing.
npx gtm-skills add marketing/solution-aware/calendar-flow-supportSend personalized physical postcards to named accounts via the Lob API. Physical mail cuts through digital noise and drives inbound interest or meetings from solution-aware prospects.
npx gtm-skills add marketing/solution-aware/direct-mail-postcardClaim and optimize listings on software directories (G2, Capterra, Product Hunt), collect reviews, and measure whether directory presence drives views and qualified inquiries.
npx gtm-skills add marketing/solution-aware/directories-marketplacesRun Google and Microsoft (Bing) search ads targeting high-intent keywords to capture solution-aware buyers actively searching for your product category.
npx gtm-skills add marketing/solution-aware/paid-search-adsSwap one email each with an adjacent startup partner to test cross-audience reach and whether clicks and a meeting justify more swaps.
npx gtm-skills add marketing/solution-aware/list-swaps-adjacent-startupsRun one short session with manual invites to test registrations, show rate, and at least one meeting before trying other topics or formats.
npx gtm-skills add marketing/solution-aware/micro-events-webinarsHost invite-only roundtable discussions with 5-10 solution-aware execs to test if intimate peer conversations yield follow-up meetings and justify the format.
npx gtm-skills add marketing/solution-aware/micro-roundtablesSend a short founder-sent sequence to 100 ICP contacts with Calendly to see if you get a positive reply rate or a couple of meetings in 7–10 days.
npx gtm-skills add marketing/solution-aware/outbound-email-li-callsLead outbound with personalized Loom videos embedded as GIF thumbnails in cold emails. Record 60-90 second videos referencing each prospect by name and signal, track watch-through via Loom analytics, and route follow-ups based on video engagement level.
npx gtm-skills add marketing/solution-aware/outbound-with-short-videoPublish free templates or tools on marketplaces (Notion, Figma, Airtable, Gumroad) as lead magnets. Scale to a portfolio with cross-promotion. Prove that template distribution drives downloads, site visits, and leads.
npx gtm-skills add marketing/solution-aware/template-tool-marketplacesBuild topical authority with interconnected pillar pages and cluster content to dominate search rankings, from manual topic mapping through automated content production to AI-driven cluster optimization.
npx gtm-skills add marketing/solution-aware/content-cluster-strategyPublish guest posts on relevant industry blogs to build backlinks and awareness, from manual pitching to automated outreach and AI-driven content placement optimization.
npx gtm-skills add marketing/solution-aware/guest-posting-scaleCreate comparison and alternative pages targeting competitor keywords to capture high-intent search traffic, from manual competitor research to automated page generation and AI-driven competitive intelligence.
npx gtm-skills add marketing/solution-aware/comparison-alternative-pagesCreate calculators, assessments, and ROI tools that capture leads and provide immediate value, from manual spreadsheet-based tools to embedded widgets and AI-driven personalized recommendations.
npx gtm-skills add marketing/solution-aware/interactive-content-toolsBuild public, SEO-optimized developer documentation that attracts organic search traffic and converts technical audiences from solution-aware to product-aware.
npx gtm-skills add marketing/solution-aware/documentation-as-marketingRelease code libraries, tools, datasets, or templates as open source to build brand awareness and generate inbound interest from solution-aware technical audiences.
npx gtm-skills add marketing/solution-aware/open-source-content-releaseSystematically audit and fix technical SEO issues to improve search rankings, organic traffic, and lead generation from solution-aware searchers.
npx gtm-skills add marketing/solution-aware/technical-seo-audit-optimizationRun regular educational webinars to generate leads, nurture prospects, and establish thought leadership with solution-aware and product-aware audiences.
npx gtm-skills add marketing/solution-aware/webinar-series-programCreate and manage a Slack workspace for community engagement, peer support, and lead generation with product-aware and solution-aware prospects.
npx gtm-skills add marketing/solution-aware/slack-community-programPromote open-source projects on GitHub to build developer awareness, drive repository stars, and generate inbound technical leads.
npx gtm-skills add marketing/solution-aware/github-project-promotionSponsor or host hackathons to engage developer audience, showcase product capabilities, and generate qualified technical leads.
npx gtm-skills add marketing/solution-aware/hackathon-sponsorship-hostingBuild and distribute SDKs and libraries for popular languages and frameworks to reduce friction and drive developer adoption.
npx gtm-skills add marketing/solution-aware/sdk-library-developmentAnswer questions on Stack Overflow to build authority, drive organic traffic, and generate awareness with solution-aware developers searching for solutions.
npx gtm-skills add marketing/solution-aware/stack-overflow-presenceUse AI SDR tools to automate prospect research, list building, and initial outreach at scale for solution-aware B2B prospects.
npx gtm-skills add marketing/solution-aware/ai-sdr-prospectingCoordinate simultaneous outreach to multiple stakeholders within target accounts to accelerate deal cycles and increase conversion with solution-aware buyers.
npx gtm-skills add marketing/solution-aware/multi-threaded-account-outreachAutomate outreach based on intent signals like funding, hiring, tech stack changes, or job changes to reach solution-aware prospects at optimal timing.
npx gtm-skills add marketing/solution-aware/trigger-based-outreachLeave personalized voice messages via LinkedIn or phone to increase response rates and stand out in outbound campaigns targeting solution-aware prospects.
npx gtm-skills add marketing/solution-aware/outbound-voice-messagesText-based outreach sequences for mobile-first prospects to complement email and increase touchpoint diversity with solution-aware buyers.
npx gtm-skills add marketing/solution-aware/outbound-sms-textCreate personalized video messages for prospects using AI tools to increase engagement and response rates in outbound campaigns targeting solution-aware audiences.
npx gtm-skills add marketing/solution-aware/video-prospecting-scaleSend physical gifts (books, swag, gift cards) to high-value prospects to break through noise and start conversations with solution-aware target accounts.
npx gtm-skills add marketing/solution-aware/outbound-gift-campaignsFinal 'we're moving on' emails to re-engage cold prospects and elicit responses from solution-aware leads who went silent in outbound sequences.
npx gtm-skills add marketing/solution-aware/breakup-email-sequencesAsk existing customers and contacts for warm introductions to specific target accounts to generate high-quality solution-aware leads through trusted networks.
npx gtm-skills add marketing/solution-aware/outbound-referral-requestsIdentify and activate champions within target accounts to facilitate introductions and accelerate outbound conversion with solution-aware buying committees.
npx gtm-skills add marketing/solution-aware/champion-driven-outboundTargeted call campaigns to specific high-value accounts with personalized research to generate meetings with solution-aware decision makers.
npx gtm-skills add marketing/solution-aware/account-based-cold-callingSend personalized video direct messages on LinkedIn for higher engagement than text-based outreach with solution-aware B2B prospects.
npx gtm-skills add marketing/solution-aware/linkedin-video-dmsBuild product integrations with complementary tools and co-market to drive awareness and leads from solution-aware users of partner products.
npx gtm-skills add marketing/solution-aware/integration-partnershipsRecruit partners to sell your product for commission, expanding reach and generating leads from solution-aware audiences through partner networks.
npx gtm-skills add marketing/solution-aware/reseller-affiliate-programPartner with complementary companies for joint webinars to combine audiences and generate leads from solution-aware prospects interested in integrated solutions.
npx gtm-skills add marketing/solution-aware/co-webinar-seriesPackage your product with partners for special pricing to create compelling offers and reach solution-aware audiences through partner channels.
npx gtm-skills add marketing/solution-aware/bundle-deals-partnershipsGet listed in partner app marketplaces (Salesforce AppExchange, HubSpot, Shopify) to drive discovery and leads from solution-aware users of those platforms.
npx gtm-skills add marketing/solution-aware/partner-marketplace-listingsPartner on field events, dinners, or conferences to share costs, combine audiences, and generate qualified leads from solution-aware attendees.
npx gtm-skills add marketing/solution-aware/co-hosted-partner-eventsExhibit at relevant conferences with booth and sponsorship to generate leads, build awareness, and engage solution-aware prospects face-to-face.
npx gtm-skills add marketing/solution-aware/conference-booth-sponsorshipHost dinners, happy hours, or lunches in key markets to build relationships and generate pipeline with solution-aware and product-aware local prospects.
npx gtm-skills add marketing/solution-aware/regional-field-eventsInvite senior leaders for intimate, topic-focused discussions to build relationships and generate high-value pipeline with solution-aware executives.
npx gtm-skills add marketing/solution-aware/executive-roundtablesRun educational workshops teaching relevant skills or frameworks to generate leads, demonstrate expertise, and engage solution-aware audiences hands-on.
npx gtm-skills add marketing/solution-aware/workshop-series-educationalHost a multi-session virtual event with speakers and sponsors to build brand, generate leads, and engage solution-aware prospects at scale.
npx gtm-skills add marketing/solution-aware/virtual-summit-hostingAttend industry trade shows with booth and demos to generate leads, demonstrate product, and engage solution-aware prospects in high-intent buying environment.
npx gtm-skills add marketing/solution-aware/trade-show-presenceRun GDN campaigns targeting in-market audiences and affinity segments to build awareness and generate leads from solution-aware searchers.
npx gtm-skills add marketing/solution-aware/google-display-network-campaignsRun promoted tweets and accounts targeting specific audiences, keywords, and interests to build awareness and drive traffic from solution-aware users.
npx gtm-skills add marketing/solution-aware/twitter-x-adsEngage with Gartner, Forrester, and G2 analysts for mentions, placement, and credibility to influence solution-aware buyers in research phase.
npx gtm-skills add marketing/solution-aware/analyst-relations-programSubmit to industry awards for credibility, PR opportunities, and social proof to influence solution-aware prospects evaluating vendors.
npx gtm-skills add marketing/solution-aware/award-submissions-programDeploy one lead capture surface (inline calendar, short form, or chat widget) on high-intent pages. Validate conversion from product-aware traffic, instrument full funnel tracking, scale to multiple surfaces with A/B testing, then run autonomous optimization to find the local maximum.
npx gtm-skills add marketing/product-aware/lead-capture-surfaceRequest reviews from a handful of early users to build social proof and see if new reviews correlate with at least one inbound lead.
npx gtm-skills add marketing/product-aware/review-ask-to-early-usersCreate in-depth customer success stories with metrics and storytelling to build credibility and drive conversions, from manual interviews to systematic production and AI-driven story optimization.
npx gtm-skills add marketing/product-aware/case-study-content-programBuild and nurture a Discord server to engage users, provide support, and generate product-aware leads through authentic community interaction.
npx gtm-skills add marketing/product-aware/discord-community-buildingHost annual customer conference for community building, product launches, and upsell opportunities with product-aware customers and prospects.
npx gtm-skills add marketing/product-aware/user-conference-annualRetarget website visitors across LinkedIn, Facebook, and display networks to stay top-of-mind and convert product-aware prospects who showed intent.
npx gtm-skills add marketing/product-aware/retargeting-campaigns-multi-platformOutbound calls from the founder to a tight list of qualified prospects, from a small smoke test through scaled call volume and agent-driven optimization that sustains or improves meeting rate over time.
npx gtm-skills add sales/qualified/qualified-prospect-callsBrief industry analysts and consultants who influence buyer decisions so they refer qualified prospects; one completed briefing meeting is the pass signal before scaling to a managed analyst portfolio.
npx gtm-skills add sales/qualified/analyst-consultant-briefingsFounder goes door-to-door at coworking spaces and local business hubs, having in-person conversations to book qualified meetings with ICP-matching businesses.
npx gtm-skills add sales/qualified/local-field-prospectingLeverage advisors, angels, customers, and partners as connectors for warm introductions to qualified prospects. Test with 10 manual asks, formalize with templates and tracking, scale with Crossbeam account mapping and automated pipelines, then optimize autonomously.
npx gtm-skills add sales/qualified/partnerships-warm-introsSystematically qualify leads using Budget, Authority, Need, and Timeline to ensure you spend time on deals that can close, from manual scoring in spreadsheets to AI-driven continuous qualification that adapts criteria to market feedback.
npx gtm-skills add sales/qualified/bant-qualificationPrioritize leads by fit (firmographics) and intent (behaviors) to focus sales effort on highest-probability opportunities, from manual spreadsheet scoring to AI-driven dynamic scoring that adapts to market changes and win patterns.
npx gtm-skills add sales/qualified/lead-scoring-systemMonitor and act on buyer intent signals like website behavior, content consumption, and G2 research to reach prospects at peak buying moment, from manual tracking in spreadsheets to AI-driven real-time intent orchestration that triggers personalized outreach automatically.
npx gtm-skills add sales/qualified/intent-signal-trackingMaintain clean, accurate CRM data to enable reliable forecasting, reporting, and sales execution, from manual data cleanup to AI-driven automated data quality that detects and fixes errors in real-time and prevents data degradation.
npx gtm-skills add sales/qualified/crm-hygiene-data-managementSystematically research target accounts before outreach to personalize messaging and improve relevance, from manual LinkedIn research to AI-driven account intelligence that auto-generates comprehensive account profiles with buying signals and talk tracks.
npx gtm-skills add sales/qualified/account-research-playbookConfirm you're speaking with actual decision-makers to prevent wasted cycles on non-buyers and accelerate deals through the right stakeholders.
npx gtm-skills add sales/qualified/authority-verificationSystematically evaluate whether prospects have genuine business needs your product solves to avoid wasting time on poor-fit opportunities.
npx gtm-skills add sales/qualified/need-assessment-frameworkDetermine prospect's urgency and buying timeline to prioritize opportunities ready to close now and avoid pipeline bloat from future deals.
npx gtm-skills add sales/qualified/timing-qualificationSystematically uncover technical needs, integrations, security requirements, and constraints to prevent deal-killing surprises late in the sales cycle.
npx gtm-skills add sales/qualified/technical-requirements-discoveryDiscover which competitors prospects are evaluating to position differentiation effectively and develop winning strategies against specific alternatives.
npx gtm-skills add sales/qualified/competitive-situation-analysisApply MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion) to complex enterprise deals, from manual tracking to AI-driven continuous qualification that surfaces deal risks and accelerates cycles.
npx gtm-skills add sales/connected/meddic-qualificationIdentify and map all stakeholders in the buying process—champions, influencers, blockers, economic buyers—to ensure multi-threaded engagement and prevent single-point-of-failure deals, from manual org charts to AI-driven dynamic stakeholder intelligence.
npx gtm-skills add sales/connected/stakeholder-mappingFind and nurture internal champions who advocate for your solution inside prospect organizations, from manual champion vetting to AI-driven champion development programs that increase win rates by ensuring strong internal advocates in every deal.
npx gtm-skills add sales/connected/champion-identificationUncover and quantify prospect pain points to build compelling business cases and justify budget allocation, from manual discovery note-taking to AI-driven pain intelligence that surfaces high-ROI opportunities and auto-generates business case content.
npx gtm-skills add sales/connected/pain-discovery-frameworkUse AI to research accounts and prepare for sales calls automatically, from manual research checklists to AI agents that generate comprehensive call briefs with account intelligence, talk tracks, and objection responses in real-time.
npx gtm-skills add sales/connected/ai-meeting-prepCo-create specific, measurable success criteria with prospects to align expectations and provide clear evaluation framework for purchase decision.
npx gtm-skills add sales/connected/success-criteria-definitionSurface concerns, risks, and objections early in the sales cycle to address them proactively rather than encountering surprises at decision time.
npx gtm-skills add sales/connected/risk-assessment-discoveryConduct discovery across all key stakeholders to understand diverse needs, priorities, and concerns before proposing solution.
npx gtm-skills add sales/connected/multi-stakeholder-discoveryDeliver detailed technical demonstration for engineers and architects covering architecture, APIs, security, integrations, and implementation details.
npx gtm-skills add sales/connected/technical-deep-dive-demoStructured multi-touch follow-up after demos delivering recap, resources, answers to questions, and clear next steps to maintain momentum and accelerate deals.
npx gtm-skills add sales/connected/demo-follow-up-sequenceProvide hands-on sandbox environment during sales process so prospects can test product with their own data and use cases to validate fit and build confidence.
npx gtm-skills add sales/connected/sandbox-environment-demoTransform product demos from feature walkthroughs into compelling narratives using customer stories and prospect-specific scenarios to drive emotional engagement and conviction.
npx gtm-skills add sales/connected/demo-storytelling-frameworkAddress 'not the right time' objections by uncovering true urgency drivers, quantifying cost of inaction, and creating legitimate urgency to accelerate deal timeline.
npx gtm-skills add sales/connected/timing-objection-handlingAddress concerns about technical compatibility, missing features, or capability gaps with roadmap commitments, workarounds, and technical proof to maintain deal momentum.
npx gtm-skills add sales/connected/technical-fit-objectionOvercome resistance to changing from current solution by quantifying switching costs vs ongoing pain costs, and providing comprehensive change support to reduce adoption risk.
npx gtm-skills add sales/connected/change-management-objectionTailor product demos to pain points uncovered in discovery to maximize relevance and engagement, from manual demo customization to AI-driven dynamic demos that auto-adapt based on prospect signals and deliver personalized value narratives.
npx gtm-skills add sales/aligned/discovery-based-demoAddress "we're evaluating competitor X" objections by differentiating your solution, highlighting unique value, and leveraging competitive intelligence, from manual battlecards to AI-driven competitive positioning that adapts to each prospect's priorities and decision criteria.
npx gtm-skills add sales/aligned/competitive-objection-handlingDeliver condensed, business-focused demos for C-level stakeholders emphasizing strategic value and ROI rather than feature details, from manual executive demo prep to AI-driven dynamic executive presentations that auto-adapt based on stakeholder priorities and company context.
npx gtm-skills add sales/aligned/executive-demoRun structured proof-of-concept with clear success criteria, timeline, and stakeholder alignment to de-risk purchase decision and accelerate close.
npx gtm-skills add sales/aligned/poc-management-frameworkProve ROI when prospects question value by using customer data, conservative modeling, and co-creating financial analysis with prospect's own inputs to build conviction.
npx gtm-skills add sales/aligned/roi-skepticism-objectionHelp prospects build compelling internal business case with quantified ROI, strategic alignment, and risk mitigation to secure executive and CFO approval.
npx gtm-skills add sales/aligned/business-case-developmentAddress "too expensive" objections by reframing value, demonstrating ROI, and offering flexible options, from manual objection responses to AI-driven dynamic pricing conversations that adapt based on prospect signals and maximize deal value.
npx gtm-skills add sales/proposed/price-objection-handlingQuantify and demonstrate ROI to justify purchase decisions and overcome budget objections, from manual ROI spreadsheets to AI-driven dynamic business case generation that personalizes value narratives and auto-updates based on prospect data and market benchmarks.
npx gtm-skills add sales/proposed/roi-calculatorCo-create timeline and milestones with prospect to align on deal progression and prevent stalls, from manual shared timelines to AI-driven MAP orchestration that monitors progress and auto-escalates risks.
npx gtm-skills add sales/proposed/mutual-action-planStructure and price multi-year commitments to increase deal value and customer lifetime value, from manual contract terms to AI-driven contract optimization that maximizes ACVand retention while maintaining competitive pricing.
npx gtm-skills add sales/proposed/multi-year-deal-negotiationNavigate 'no budget' situations by helping prospects find budget, build compelling business case, or structure creative payment terms that enable purchase within constraints.
npx gtm-skills add sales/proposed/budget-objection-handlingPresent pricing confidently with value anchoring, multiple options, and clear ROI context to maximize acceptance and minimize discount requests.
npx gtm-skills add sales/proposed/pricing-presentation-frameworkAutomated email sequence that guides new signups from account creation to first value moment, using behavioral triggers to send the right email at the right time based on what each user has (or hasn't) done.
npx gtm-skills add product/onboard/onboarding-email-sequenceInteractive in-app tour guiding new users through key features and workflows to accelerate time-to-value and increase activation rate.
npx gtm-skills add product/onboard/in-app-onboarding-tourStep-by-step checklist guiding users through activation milestones with progress tracking and celebration to increase completion rate.
npx gtm-skills add product/onboard/activation-checklistSystematically reduce time from signup to first value through instrumentation, analysis, and optimization of activation funnel.
npx gtm-skills add product/onboard/time-to-value-optimizationDesign compelling empty states that guide new users to their first action through contextual CTAs, sample data, and quick-start templates. Audit every empty state surface, instrument tracking, validate CTR, personalize by persona, and converge at the local maximum via autonomous AI optimization.
npx gtm-skills add product/onboard/empty-state-onboardingPersonalize onboarding paths by user role and persona. Detect role at signup, route to persona-specific product tours and email sequences, and measure per-persona activation rates from a small smoke test through autonomous AI optimization.
npx gtm-skills add product/onboard/role-based-onboardingReveal advanced features gradually as users master basics to prevent overwhelm and improve long-term engagement.
npx gtm-skills add product/onboard/progressive-feature-revealPre-populate accounts with sample data and templates so new users see value immediately. Persona-segmented seed files, a browseable template gallery, and automated engagement monitoring drive interaction rates and activation lift.
npx gtm-skills add product/onboard/sample-data-templatesBuild a library of video tutorials for user education. Record persona-targeted walkthroughs, embed them in-app and via email, track engagement through PostHog, and autonomously optimize content and delivery to sustain activation lift.
npx gtm-skills add product/onboard/video-tutorial-libraryInteractive setup wizard using Intercom Checklists that guides new users through initial configuration with per-step validation, persona-specific variants, and autonomous AI optimization to sustain completion rates.
npx gtm-skills add product/onboard/setup-wizardDefine, instrument, and optimize activation milestones in the user journey — tracking progression from signup through value moment to predict retention and drive product-market fit.
npx gtm-skills add product/onboard/activation-milestone-trackingOffer personal onboarding calls to high-value users to accelerate activation and gather qualitative feedback.
npx gtm-skills add product/onboard/onboarding-call-programRoute new signups into persona-specific onboarding tours, email sequences, and in-app messages based on role, use case, and behavior to maximize activation rate per segment.
npx gtm-skills add product/onboard/personalized-onboarding-pathCreate concise, scannable quick-start guide accessible in-app and via email to reduce onboarding friction.
npx gtm-skills add product/onboard/quick-start-guideRun recurring live webinars teaching new users core product workflows with Q&A, from a single pilot smoke test through automated series operations to agent-driven optimization that sustains or improves activation rate over time.
npx gtm-skills add product/onboard/onboarding-webinar-seriesCertification program for power users — multi-tier curriculum with action-based assessments, automated delivery via Intercom tours and Loops sequences, and autonomous optimization that finds the local maximum.
npx gtm-skills add product/onboard/certification-programAI-guided wizard that helps new users connect critical integrations during onboarding, with contextual troubleshooting, automated failure recovery, and behavioral email sequences to maximize integration completion rates.
npx gtm-skills add product/onboard/integration-setup-assistantSeparate admin workspace setup (billing, permissions, integrations, team invites) from end-user activation (workflows, features) by classifying signups at entry and routing each role to a dedicated onboarding path with Intercom Checklists, Loops email sequences, and PostHog funnels.
npx gtm-skills add product/onboard/admin-onboarding-flowInstrument, diagnose, and autonomously optimize the self-serve signup funnel to maximize conversion rate across all visitor segments.
npx gtm-skills add product/onboard/self-serve-signup-optimizationFree tier to drive acquisition with clear upgrade paths to paid plans.
npx gtm-skills add product/onboard/freemium-modelImprove trial to paid conversion through onboarding, engagement, and timely upgrade prompts.
npx gtm-skills add product/onboard/free-trial-optimizationIdentify high-intent users for sales outreach based on product usage signals.
npx gtm-skills add product/onboard/product-qualified-lead-scoringRun structured A/B tests on onboarding surfaces — product tours, welcome emails, empty states, setup wizards — to systematically increase activation rate. Progresses from a single manual experiment to an autonomous AI loop that monitors onboarding health, generates hypotheses, runs tests, and implements winners.
npx gtm-skills add product/onboard/onboarding-experimentAI agent that guides onboarding with personalized help and proactive suggestions.
npx gtm-skills add product/onboard/ai-onboarding-coachConvert free trial users to paying customers by driving activation, demonstrating value, and creating urgency, from manual trial follow-ups to AI-driven trial orchestration that personalizes interventions and maximizes conversion rates.
npx gtm-skills add product/onboard/trial-to-paid-conversionCoordinated in-app and email campaigns announcing new features to drive awareness, trial, and sustained adoption among existing users.
npx gtm-skills add product/retain/feature-announcement-campaignShow contextual tooltips highlighting underused features at optimal moments to increase discovery and adoption.
npx gtm-skills add product/retain/feature-discovery-tooltipsCoordinated campaigns to drive adoption of specific features with segmented messaging, tutorials, and incentives.
npx gtm-skills add product/retain/feature-adoption-campaignAdd points, badges, streaks, and challenges to encourage regular engagement and feature exploration.
npx gtm-skills add product/retain/gamification-engagementCelebrate user achievements (e.g., '100 items created!') to reinforce progress and encourage continued usage.
npx gtm-skills add product/retain/usage-milestonesDesign features to create daily/weekly habits through streaks, reminders, and routine-based workflows.
npx gtm-skills add product/retain/habit-formation-featuresTrigger targeted in-app messages based on user behavior in PostHog to drive engagement and feature adoption.
npx gtm-skills add product/retain/in-app-messaging-campaignsMobile and browser push notifications for time-sensitive engagement opportunities and habit reinforcement.
npx gtm-skills add product/retain/push-notification-engagementRegular highlights of powerful but underused features via email and in-app to drive discovery and adoption.
npx gtm-skills add product/retain/feature-spotlight-seriesMine power-user behavior patterns, produce structured best-practices content cards ranked by retention correlation, and deliver them contextually via in-app messages and email to drive deeper product usage and reduce churn.
npx gtm-skills add product/retain/best-practices-contentShow users their personal usage stats, trends, and insights to drive engagement and demonstrate product value.
npx gtm-skills add product/retain/personal-usage-analyticsProactively suggest workflow improvements based on user behavior. AI analyzes usage patterns, compares against power users, and delivers personalized efficiency recommendations via in-app messages. From manual smoke test through autonomous optimization that finds the local maximum of suggestion acceptance and user efficiency.
npx gtm-skills add product/retain/workflow-optimization-suggestionsPromote keyboard shortcuts, advanced features, and power-user workflows to increase efficiency and stickiness.
npx gtm-skills add product/retain/keyboard-shortcuts-promotionUse PostHog data to build machine learning model predicting churn risk for proactive intervention.
npx gtm-skills add product/retain/churn-prediction-modelBuild a composite health score from usage, engagement, support, and adoption signals to predict churn risk and expansion opportunity across all accounts.
npx gtm-skills add product/retain/health-score-dashboardDetect per-account engagement drops, classify risk tiers, and route automated interventions to re-engage users before they churn.
npx gtm-skills add product/retain/usage-monitoring-alertsClassify support tickets by category, severity, and sentiment; correlate ticket patterns with churn; score accounts for churn risk; trigger tiered CS interventions for at-risk accounts.
npx gtm-skills add product/retain/support-issue-trackingFocus on reducing churn and increasing expansion to optimize net dollar retention (NDR).
npx gtm-skills add product/retain/net-retention-optimizationAnalyze retention by cohort to find patterns and optimize for different user segments.
npx gtm-skills add product/retain/retention-cohort-analysisScore users by engagement level to prioritize high-value users and identify disengaged users.
npx gtm-skills add product/retain/engagement-scoringDetect users showing signs of struggle and proactively reach out with contextual help before they file a ticket or churn.
npx gtm-skills add product/retain/proactive-support-outreachSunset old features without losing users through clear communication and migration paths.
npx gtm-skills add product/retain/feature-deprecation-managementPrevent involuntary churn from failed payments with proactive alerts and easy recovery paths.
npx gtm-skills add product/retain/billing-issue-preventionRetain users considering downgrade with personalized offers, usage optimization, or feature education.
npx gtm-skills add product/retain/downgrade-preventionOptimize usage-based pricing to reduce churn while maximizing revenue.
npx gtm-skills add product/retain/usage-based-pricing-optimizationDocument repeatable CS interventions for common churn scenarios to scale retention efforts.
npx gtm-skills add product/retain/customer-success-playbooksMulti-user features that drive network effects and organic growth through collaboration.
npx gtm-skills add product/retain/collaborative-featuresSystematic approach to testing features, UX, and messaging in PostHog to drive continuous improvement.
npx gtm-skills add product/retain/ab-testing-frameworkUse feature flags for gradual rollouts, kill switches, and experimentation to reduce risk.
npx gtm-skills add product/retain/feature-flag-managementTest multiple variables simultaneously to find optimal combinations faster.
npx gtm-skills add product/retain/multivariate-testingProvision a persistent holdout group to measure the cumulative impact of all product experiments over time, from manual setup through autonomous AI-driven optimization that finds the local maximum.
npx gtm-skills add product/retain/holdout-groupsOptimize key user funnels (signup, activation, upgrade) through analysis and experimentation.
npx gtm-skills add product/retain/funnel-optimizationSystematically A/B test email subject lines across retention campaigns to maximize open rates, from manual 5-test smoke runs through autonomous AI-driven optimization that finds and maintains the local maximum for every lifecycle email.
npx gtm-skills add product/retain/email-subject-testingInstrument, test, and optimize in-product calls-to-action. Start by measuring baseline CTR across 5 CTA surfaces, then run systematic A/B tests with PostHog feature flags, scale to automated experiment pipelines, and converge each surface toward its local maximum via autonomous AI optimization.
npx gtm-skills add product/retain/cta-testingTest UI/UX variations to improve usability, engagement, and conversion.
npx gtm-skills add product/retain/page-layout-testingUse AI to segment users by behavior patterns for personalized experiences and targeting.
npx gtm-skills add product/retain/ai-user-segmentationClassify users by product behavior, personalize in-app surfaces and emails per segment, then let an AI agent autonomously optimize toward the retention local maximum.
npx gtm-skills add product/retain/ai-personalizationIn-product recommendations powered by AI to drive feature discovery and engagement.
npx gtm-skills add product/retain/ai-recommendationsHelp users create content with AI to increase product value and stickiness.
npx gtm-skills add product/retain/ai-content-generationDeploy an AI-powered support chatbot (Intercom Fin) inside your product to resolve user questions autonomously, reduce human ticket volume, and feed support patterns into churn prediction.
npx gtm-skills add product/retain/ai-support-chatbotSystematically analyze won and lost deals to improve sales effectiveness, product positioning, and competitive strategy, from manual post-deal interviews to AI-driven continuous win/loss intelligence that auto-identifies patterns and recommends strategic adjustments.
npx gtm-skills add product/retain/win-loss-analysisAlert users approaching plan limits to drive timely upgrades before friction occurs.
npx gtm-skills add product/upsell/usage-threshold-alertsShow in-app upgrade prompts when users hit limits or try premium features to drive self-serve upsell.
npx gtm-skills add product/upsell/upgrade-promptsGate premium features behind locked states with value previews and time-limited trials to drive upgrades.
npx gtm-skills add product/upsell/feature-gatingPrompt to add seats when teams grow or collaboration increases.
npx gtm-skills add product/upsell/seat-expansion-triggersShowcase add-ons and modules in-product to drive cross-sell and increase ARPU.
npx gtm-skills add product/upsell/add-on-discoveryOffer discounts to convert monthly subscribers to annual commitments for better retention and cash flow.
npx gtm-skills add product/upsell/annual-upgrade-incentiveOffer discounts for multi-year commitments to increase LTV and reduce churn risk.
npx gtm-skills add product/upsell/multiyear-commitmentAutomatically upgrade users as usage grows based on consumption thresholds.
npx gtm-skills add product/upsell/usage-based-upsellPromote related products in-app to existing customers for portfolio expansion.
npx gtm-skills add product/upsell/cross-sell-in-productTest pricing page to increase self-serve conversions and plan selection.
npx gtm-skills add product/upsell/pricing-page-optimizationOffer extended trial to engaged users close to conversion to close more deals.
npx gtm-skills add product/upsell/free-trial-extensionShowcase premium features to free users to drive upgrade conversions.
npx gtm-skills add product/upsell/freemium-feature-upsellBuild a frictionless in-product invite mechanism that drives seat expansion through viral team growth. Instrument the full invite funnel, optimize acceptance rates, and scale into a self-reinforcing viral loop with autonomous optimization.
npx gtm-skills add product/upsell/invite-mechanismAnalyze usage patterns to identify the optimal value metric, ship metered billing via Stripe, auto-upgrade accounts at plan limits, and run an autonomous optimization loop that finds the pricing local maximum.
npx gtm-skills add product/upsell/usage-based-pricingSelf-serve upgrade without sales involvement for frictionless monetization.
npx gtm-skills add product/upsell/in-product-upgrade-flowOptimize funnel from free signup to paid conversion with experiments and automation.
npx gtm-skills add product/upsell/free-to-paid-conversion-funnelCombine self-serve with sales-assist for high-value accounts and complex deals.
npx gtm-skills add product/upsell/plg-sales-hybridTest pricing changes with cohorts to optimize revenue without hurting conversion.
npx gtm-skills add product/upsell/pricing-experimentTrigger upsell conversations when customers hit usage limits or demonstrate expansion readiness through product engagement, from manual usage monitoring to AI-driven upsell orchestration that identifies optimal upgrade moments and auto-generates expansion proposals.
npx gtm-skills add product/upsell/usage-limit-sales-upsellIdentify top users by composite scoring, build a tiered advocacy program (Insider, Advocate, Ambassador), and drive referrals, testimonials, and reviews through automated activation and recognition.
npx gtm-skills add product/referrals/power-user-programRun NPS surveys at lifecycle milestones, route responses to segment-specific follow-up actions, and autonomously optimize survey timing and follow-up effectiveness to maximize promoter advocacy and detractor recovery.
npx gtm-skills add product/referrals/nps-programAsk happy users for G2/Capterra reviews at optimal moments to build social proof.
npx gtm-skills add product/referrals/in-app-review-requestIncentivize users to refer others with rewards for both referrer and referee.
npx gtm-skills add product/referrals/referral-programIdentify and recruit case study participants from happy customers to generate marketing content.
npx gtm-skills add product/referrals/case-study-recruitmentSystematic collection of customer testimonials for website, sales, and marketing use.
npx gtm-skills add product/referrals/testimonial-collectionScore community contributors by helpfulness, content creation, and consistency, then recognize top helpers with perks and referral links that turn community goodwill into measurable signups.
npx gtm-skills add product/referrals/community-championsDeploy in-product prompts at high-signal moments to encourage users to create tutorials, reviews, and use cases. Automate collection via AI moderation, amplify across social, email, and in-product channels, and scale with creator incentive tiers and monthly contests.
npx gtm-skills add product/referrals/user-generated-contentBuilt-in sharing to amplify reach and drive viral growth (share results, invite team, etc.).
npx gtm-skills add product/referrals/social-sharing-featuresRewards for successful referrals to drive word-of-mouth growth.
npx gtm-skills add product/referrals/refer-a-friend-incentiveFormal program to reward and recognize advocates with perks, early access, and community status.
npx gtm-skills add product/referrals/advocacy-programBuilt-in virality (invite team, share results, collaborate) to drive organic growth.
npx gtm-skills add product/referrals/viral-loop-designAllow users to share work publicly with branding to drive awareness and signups.
npx gtm-skills add product/referrals/public-sharingAutomated email sequences to win back users who haven't logged in recently with personalized messaging and incentives.
npx gtm-skills add product/winback/email-reengagement-inactiveProactive outreach to users showing churn signals with personalized messaging and support offers.
npx gtm-skills add product/winback/at-risk-interventionRe-engage churned users with new offers, features, and personalized outreach to drive reactivation.
npx gtm-skills add product/winback/winback-campaign