Executive-Focused Demo

Create an executive demo template (15-20 minutes max) with structure: Business context (their pain), Strategic solution (your approach), Key outcomes (quantified value), Proof (case study), Next steps (decision process); avoid feature details.

Identify 3 upcoming executive stakeholder calls (CEO, CFO, CTO, VP+); for each, research executive's priorities via LinkedIn, company news, earnings calls, and discovery notes.

Set pass threshold: deliver >=3 executive demos with >=70% achieving next-step commitment (follow-up with decision, proposal request, or trial approval) within 1 week.

Before each exec demo, customize opening: "[Exec name], based on your [priority from research], here's how we help companies like yours [achieve outcome]" — establish relevance in first 30 seconds.

Lead with business outcomes, not features: "We help companies reduce customer acquisition cost by 35%" not "We have a multi-channel attribution dashboard"; tie every point back to exec's priorities (revenue, cost, risk, competitive advantage).

Use executive-friendly visuals: simple charts showing ROI, before/after comparisons, customer testimonials from peer companies; avoid technical screenshots or feature lists.

Include peer proof points: "Companies like [similar company in their industry] saw [quantified result] in [timeframe]" — executives trust peer experiences.

Reserve 5-10 minutes for Q&A; expect strategic questions ("How does this integrate with our roadmap?" "What's the implementation timeline?" "What resources do we need?").

Log exec demo outcomes in Attio with fields for exec_title, demo_duration, questions_asked, next_step_committed, and sentiment_score; track which approaches resonate.

If >=3 exec demos yield >=70% next-step commitment, executive demo format is working; document template and proceed to Baseline; otherwise refine value messaging or demo structure.