Power User Program
Identify top users by composite scoring, build a tiered advocacy program (Insider, Advocate, Ambassador), and drive referrals, testimonials, and reviews through automated activation and recognition.
npx gtm-skills add product/referrals/power-user-programOutcome
>=2 of top 10 scored users complete an advocacy action within 7 days
Leading Indicators
- Power user score distribution
- Top-10 identification accuracy
- First advocacy action conversion rate
Instructions
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Run the power-user-scoring drill to build a composite score from 5 dimensions (depth, tenure, collaboration, expansion, sentiment).
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Create 4 cohorts in PostHog: Champions (>=80), Power Users (60-79), Rising Stars (40-59), Standard (<40).
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Manually validate the top 10 scored users against product usage data.
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Send personal outreach to each validated user with a specific advocacy ask.
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Track responses and advocacy actions in Attio for 7 days.
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Evaluate: >=2 of top 10 complete an advocacy action = PASS.
Recommendations
Time
5 hours over 1 week
Play-specific cost
Free