Product
Retain
Behavioral In-App Messages
Trigger targeted in-app messages based on user behavior in PostHog to drive engagement and feature adoption.
CaptureProduct
$
npx gtm-skills add product/retain/in-app-messaging-campaignsOutcome
≥35% CTR
Leading Indicators
- Message CTR
- Conversion rate
- Message engagement
Instructions
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Define success metric and pass threshold (≥35% CTR).
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In PostHog, create events for key actions; ensure app tracks all interactions.
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Instrument critical path with clear PostHog event names.
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Build minimum viable version with simple UI.
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Launch to 10-20 users via PostHog feature flag.
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Track progression in PostHog; create funnels for drop-off analysis.
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After 7 days, compute metrics vs. threshold.
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Review PostHog data for patterns and friction.
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If passed, document and proceed to Baseline; if not, iterate.
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Record observations for optimization.
Recommendations
Time
5 hours over 1 week
Play-specific cost
Free
Tools
PostHogProduct Analytics