Premium Feature Gating
Gate premium features behind locked states with value previews and time-limited trials to drive upgrades.
npx gtm-skills add product/upsell/feature-gatingOutcome
≥15% of gate-exposed users start trial or click upgrade within 7 days
Leading Indicators
- Gate impression rate
- Preview engagement rate
- Trial start rate
- Upgrade click rate
Instructions
-
Select one premium feature to gate using the feature-readiness-gating drill.
-
Define gate events in PostHog: gate_impression, gate_preview_engaged, gate_trial_started, gate_upgrade_clicked, gate_dismissed.
-
Design the gate UX: locked state with value preview (screenshot/GIF/blurred real data) and two CTAs (Start 7-day trial + See pricing).
-
Configure trial mechanism via PostHog feature flags: enable premium feature for trial users, set 7-day expiration.
-
Set up upgrade prompts for high-engagement trial users (3+ feature uses) using upgrade-prompt drill.
-
Launch to a small group of gate-eligible users.
-
After 7 days, evaluate with threshold-engine: >=15% trial start or upgrade click rate AND >=60% trial engagement.
-
If pass, proceed to Baseline; if fail, diagnose funnel (impressions, preview engagement, trial starts, trial engagement).
Recommendations
Time
5 hours over 1 week
Play-specific cost
Free