Product Certification Program
Certification program for power users — multi-tier curriculum with action-based assessments, automated delivery via Intercom tours and Loops sequences, and autonomous optimization that finds the local maximum.
npx gtm-skills add product/onboard/certification-programOutcome
>=20% enrollment rate, >=60% completion rate
Leading Indicators
- Enrollment rate
- Completion rate
- Module drop-off points
- Certified user retention at Day 14
Instructions
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Run the certification-curriculum-design drill to build a single-tier (Foundations) curriculum with 3-5 modules. Each module has an action-based assessment tracked via PostHog events (cert_module_completed, cert_assessment_completed).
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Run the lead-capture-surface-setup drill to create the enrollment surface: Intercom in-app banner targeting activated users (activation_reached = true, days_since_activation >= 7, cert_program_enrolled = false). Single CTA: 'Start Certification'. Track cert_program_viewed and cert_program_enrolled.
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Instrument the full certification funnel in PostHog: cert_program_viewed -> cert_program_enrolled -> cert_tier_started -> cert_module_completed (per module) -> cert_assessment_completed -> cert_tier_completed -> cert_badge_earned.
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Gate the certification to 10-20 activated users via PostHog feature flag cert_program_enabled.
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Human action required: verify end-to-end flow with one test user. Complete the certification yourself to confirm every assessment event fires and badge logic works.
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Monitor for 7 days without intervention. Track enrollment rate, per-module completion, assessment pass rates, and drop-off points daily.
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Run the threshold-engine drill. Pass: >=20% enrollment rate (enrolled / viewed) AND >=60% completion rate (badge earned / enrolled). Secondary: certified users show higher 14-day retention. If pass, proceed to Baseline.
Recommendations
Time
6 hours over 1 week
Play-specific cost
Free