Team Invite System
Build a frictionless in-product invite mechanism that drives seat expansion through viral team growth. Instrument the full invite funnel, optimize acceptance rates, and scale into a self-reinforcing viral loop with autonomous optimization.
npx gtm-skills add product/upsell/invite-mechanismOutcome
>=30% of test cohort opens invite form AND >=1 invite accepted within 7 days
Leading Indicators
- Invite form open rate
- Invites sent per user
- Acceptance rate
- Time to accept
Instructions
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Run the invite-flow-setup drill to build the invite form, invitation email, acceptance flow, and PostHog event tracking at ONE high-intent entry point (team settings or share button).
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Deploy to a test cohort of 10-50 active users via PostHog feature flag. Do not announce the feature — measure organic discovery.
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Observe for 7 days: track invite_form_opened, invite_sent, invite_accepted, invited_user_first_action.
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Run the threshold-engine drill to evaluate: >=30% form open rate AND >=1 invite accepted.
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If PASS, proceed to Baseline. If FAIL on open rate, move the surface to a higher-traffic location. If FAIL on acceptance, review email copy and signup friction.
Recommendations
Time
8 hours over 1 week
Play-specific cost
Free (all tools within free tiers for 10-50 user test)