Technical Deep-Dive Demo

Schedule 5-8 technical deep-dive demos with prospects who have passed initial discovery and have engaged technical stakeholders.

Pre-demo: gather technical requirements from discovery notes in Attio; identify which technical areas to emphasize (APIs, security, integrations, architecture, performance).

Structure demo in technical layers: system architecture overview, API capabilities and documentation, data model and schema, security and compliance features, integration patterns, performance and scale characteristics.

Demonstrate with technical depth: show actual API calls, review authentication flows, walk through integration code examples, discuss deployment options.

Invite technical questions throughout: encourage architects and engineers to probe deeply; treat objections as opportunities to showcase technical rigor.

Provide technical resources during demo: share API documentation links, integration guides, SDKs, architecture diagrams, security whitepapers.

Track PostHog events: technical_demo_completed, api_demonstrated, security_reviewed, integration_discussed, technical_question_answered.

Set pass threshold: Complete technical demos on ≥5 opportunities in 1 week with ≥60% advancing to POC or proposal stage.

Gather technical stakeholder feedback: ask 'What technical questions remain?' and 'Do you see any technical blockers?'.

Document which technical demo elements drive strongest engagement and progression; proceed to Baseline if threshold met.