Chrome Extension Teaser
Build and publish a minimal teaser Chrome extension with a lead-capture popup to validate whether developers and power users discover and install extensions in your problem space via the Chrome Web Store.
npx gtm-skills add marketing/unaware/chrome-web-store-teaserOutcome
>=20 installs and >=1 lead in 1 week
Leading Indicators
- Store listing views
- Install rate
- Popup open rate
- Waitlist signups
Instructions
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Research the Chrome Web Store: search 10 terms your ICP would use, record competing extensions per term, identify 3 underserved keywords with fewer than 30 competitors.
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Run the chrome-extension-listing-setup drill to scaffold a Manifest V3 extension with: popup (headline, value prop, 3 coming-soon feature bullets, email capture form), background script firing extension_installed to PostHog, popup script firing popup_opened and waitlist_form_submitted.
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Connect form submission to Loops API, tagging contacts with source: chrome-web-store-teaser. Set chrome.runtime.setUninstallURL to your uninstall survey page.
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Run the landing-page-pipeline drill to build a landing page at yoursite.com/extension matching the extension messaging and keywords, with its own email capture form.
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Human action required: Create 4 icon sizes (16, 32, 48, 128px PNG). Pay the $5 Chrome Web Store developer registration fee. Provide a privacy policy URL.
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Package the extension as a zip, upload via Chrome Web Store API, complete the store listing (keyword-optimized description, 3 screenshots at 1280x800, category selection), submit for review.
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Human action required: Approve the final listing before publish.
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After 1 week, run the threshold-engine drill: query PostHog for extension_installed count (target >=20) and Loops for contacts with CWS source tag (target >=1).
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If PASS proceed to Baseline. If FAIL with >10 installs but 0 leads, rewrite popup copy. If <10 installs, research new keywords and rewrite listing.
Recommendations
Time
3 hours over 1 week
Play-specific cost
Chrome Web Store developer registration: $5 one-time