Progressive Feature Discovery
Reveal advanced features gradually as users master basics to prevent overwhelm and improve long-term engagement.
npx gtm-skills add product/onboard/progressive-feature-revealOutcome
≥35% of users who unlock an Intermediate feature use it within 14 days
Leading Indicators
- Unlock rate
- Post-unlock adoption rate
- Time to first unlock
Instructions
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Define success metric and pass threshold (≥35% use advanced in 14d).
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In PostHog, create events for key actions; ensure app tracks all interactions.
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Instrument critical path with clear PostHog event names.
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Build minimum viable version with simple UI.
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Launch to 10-20 users via PostHog feature flag.
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Track progression in PostHog; create funnels for drop-off analysis.
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After 7 days, compute metrics vs. threshold.
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Review PostHog data for patterns and friction.
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If passed, document and proceed to Baseline; if not, iterate.
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Record observations for optimization.
Recommendations
Time
6 hours over 1 week
Play-specific cost
Free