Marketing
Solution Aware

Guest Posting at Scale

Publish guest posts on relevant industry blogs to build backlinks and awareness, from manual pitching to automated outreach and AI-driven content placement optimization.

Earned mediaContentEmail
$npx gtm-skills add marketing/solution-aware/guest-posting-scale

Outcome

≥2 accepted pitches and ≥50 referral visits

Leading Indicators

  • Pitch acceptance rate
  • Articles published
  • Referral traffic
  • Backlinks acquired

Instructions

  1. Research 10-15 industry blogs that accept guest posts; prioritize sites with Domain Authority 30+ and your ICP as readers (use Ahrefs or Moz).

  2. For each blog, identify content guidelines, preferred topics, and editor contact information; save in a spreadsheet with columns for site, DA, contact, status.

  3. Create 3 unique article pitches (title, outline, key takeaways) aligned with each blog's content themes and your expertise.

  4. Draft personalized pitch emails referencing specific articles from their blog; explain why your post would provide value to their readers.

  5. Send pitches to 10 blogs manually via email; track responses in your spreadsheet (accepted, rejected, no response).

  6. Set pass threshold: ≥2 pitches accepted within 2 weeks.

  7. For accepted pitches, write high-quality 1,200-1,500 word articles with actionable insights; include 1-2 contextual backlinks to your site (to valuable content, not just homepage).

  8. Submit articles for editorial review; incorporate feedback and get posts published.

  9. Set up PostHog to track referral traffic from guest post backlinks; monitor conversions from guest post readers.

  10. If you get ≥2 acceptances and published posts drive ≥50 referral visits total, document your pitch templates and target blog list and proceed to Baseline; if not, refine pitch approach or target different blogs.

Recommendations

Time

8 hours over 2 weeks

Play-specific cost

Free

Tools

PostHogAnalytics
AhrefsAnalytics