Founder Guest Podcast
Get the founder booked as a guest on relevant podcasts to build authority with unaware audiences and drive inbound leads through podcast listener traffic.
npx gtm-skills add marketing/unaware/founder-guest-podcastsOutcome
>= 1 podcast guest appearance booked
Leading Indicators
- Pitches sent
- Reply rate
- Bookings
Instructions
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Run podcast-prospect-research drill at Smoke scale: search ListenNotes for 3-5 keyword combinations, cross-reference competitor founder guest appearances, qualify 10 podcasts (active, accepts guests, listen_score >= 20), manually find host contact info.
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Define 3 distinct pitch angles the founder can speak on. Each must be specific enough to be an episode title, tied to a data point or contrarian take, and relevant to the podcast audience.
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Run podcast-pitch-outreach drill: send 5 personalized pitch emails from the founder personal email. For each: reference a specific recent episode, match one pitch angle, keep under 150 words. Follow up at day 5 and day 12.
Human action required: founder sends emails personally. Agent prepares drafts.
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Handle replies: positive (send calendar link + bio), soft positive (send one-sheet + topic ideas), form redirect (submit form), negative (log, do not re-pitch for 6 months).
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Run threshold-engine drill: pass if >= 1 podcast guest appearance booked.
Recommendations
Time
3 hours over 1 week
Play-specific cost
Free