Multiplayer Product Features
Multi-user features that drive network effects and organic growth through collaboration.
npx gtm-skills add product/retain/collaborative-featuresOutcome
≥30% collaboration usage among test cohort
Leading Indicators
- Collaboration ratio (7d)
- Invite acceptance rate
- Retention lift (team vs solo)
Instructions
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Run collaboration-instrumentation drill: instrument team_invite_sent, team_invite_accepted, content_shared, shared_content_viewed, comment_created events in PostHog.
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Build Solo-to-Multiplayer funnel in PostHog (signup → first action → invite sent → invite accepted → concurrent session).
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Compute baseline collaboration ratio before prompting.
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Run onboarding-flow drill: create 3-step Intercom product tour for collaboration (invite + share) targeting 10-50 solo active users.
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Launch product tour to test cohort. Monitor for 7 days.
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Day 3: check invite acceptance rate. If zero accepted, debug invite email deliverability.
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Day 7: pull final numbers from PostHog.
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Run threshold-engine drill: evaluate collaboration ratio ≥30% among test cohort.
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If pass, document which prompts worked and proceed to Baseline. If fail, iterate on prompt clarity or collaboration surface.
Recommendations
Time
5 hours over 1 week
Play-specific cost
Free