Generate Account Brief via LLM
Generate an outreach-ready account brief with personalization hooks using an LLM
Claude API
Config
240 AI-first GTM plays. Setup once, run forever.
npx gtm-skills installnpx gtm-skills initEvery play starts as a local Smoke test — run it once with your agent to see if it produces results. Promote winners to always-on Baseline automation, scale to 10× at Scalable, then let Durable agents find the local maximum automatically. Never skip a level.
Smoke Test
1 week · Free
Run locally with your agent. See if the play produces any leading indicators before committing.
Baseline Run
2 weeks · ~$100–300
First always-on automation. The agent runs the play continuously and you track results over time.
Scalable Automation
2 months
Find the 10× multiplier. Scale volume and parallelize workflows without proportional effort.
Durable Intel
6+ months
Always-on AI agents that find the local maximum — weekly reports, automatic tweaks, continuous optimization.
Generate an outreach-ready account brief with personalization hooks using an LLM
Use an LLM API to generate social media posts in a founder's authentic voice
Generate guest article drafts via Anthropic API tailored to a target blog's style, audience, and editorial guidelines
Use Claude API to generate personalized workflow optimization suggestions from user behavior data
Build autonomous GTM agents using Claude that monitor metrics and execute plays
Use the Claude API for GTM automation — content generation, lead scoring, and agent workflows
Use Claude to cluster users into behavioral segments from feature-usage vectors and session patterns
Generate a tailored budget navigation response matched to the objection root cause — find budget, restructure payment, or build internal justification
Classify a budget objection by root cause — distinguishing genuine budget constraints from proxy objections — and score urgency and navigability
Generate bundle pricing structures that create joint value for both partners and their shared customers
Generate a structured business case document from quantified pain data, ROI projections, and competitive context
Use Claude to generate a structured meeting preparation brief from assembled account intelligence
Use Claude to analyze champion interactions and compute an engagement health score from CRM and email data
Use Claude to classify change management objection root causes from call transcripts or CRM notes and assess organizational change readiness
Use Claude to generate a tailored change management support plan matched to the prospect's diagnosed resistance factors and organizational profile
Use Claude to compute weighted churn risk scores from behavioral signals and usage patterns
Use Claude to generate tailored competitive positioning responses based on competitor identity, prospect pain profile, and historical win patterns
Compute a weighted consensus score across all stakeholders in a deal based on sentiment, influence, and alignment
Generate a buyer-facing comparison document showing annual vs multi-year contract options with total cost, savings, and risk analysis
Use Claude to calculate the monthly and annual cost of delaying a purchase decision based on quantified pain data and timeline context
Generate multi-year deal structures with discount tiers, payment terms, and incentive packages tailored to a specific prospect's profile
Generate role-specific discovery questions for each stakeholder type using Claude API
Use Claude to evaluate A/B test results and decide whether to adopt, iterate, or revert
Use Claude to score and select the optimal gift type, value, and personalization for a prospect based on enrichment data
Use Claude to generate ranked improvement hypotheses from metric data and play context
Use Claude to generate tailored price objection responses based on objection root cause, deal context, and winning framework patterns
LLM prompt to estimate the annual dollar cost of a prospect's pain point using contextual clues from calls and enrichment data
Generate creative payment structures that help prospects fit a purchase into budget constraints without discounting
Score a completed pricing presentation's effectiveness using deal outcome data, prospect engagement signals, and conversation analysis
Generate Good/Better/Best pricing tier structures with value anchoring, discount guidelines, and presentation framing tailored to a specific prospect
Match identified deal risks to the best mitigation asset (case study, security doc, ROI proof, reference) using LLM analysis
Compare projected ROI from sales cycle against realized ROI from customer data to calibrate model accuracy
Generate a structured ROI model from prospect pain data, product pricing, and industry benchmarks
Generate persona-specific ROI narratives that frame product value in the language of the target executive's role and priorities
Use Claude to generate a comprehensive cost-of-staying analysis comparing total cost of current solution vs total cost of switching
Score and rank customer stories against a prospect profile to select the highest-resonance story for a demo
Generate a prospect-specific demo narrative that weaves product capabilities through a customer story matching the prospect's context
Use LLM to map product value propositions to a prospect's known strategic initiatives, generating alignment narratives for executive stakeholders
Use Claude to extract and generate measurable success criteria from discovery call transcripts, deal context, and product capabilities
Use Claude to generate conference talk proposals tailored to specific CFP requirements and audience
Generate a prospect-tailored technical demo script covering architecture, APIs, security, and integration patterns
Use Claude to generate tailored timing objection responses based on objection subtype, deal context, and urgency driver analysis
Write a short co-marketing blurb optimized for placement in a partner's newsletter
Draft a developer tutorial with working code samples, repo links, and structured learning flow
Use an LLM to generate structured infographic content and render it as a shareable image via code
Generate a full standalone email to send to a partner's email list as part of a list swap
Generate a joint landing page, blog post, and email announcement for an integration launch with a partner
Write host-read podcast ad scripts and talking points for paid sponsorship placements
Negotiate paid podcast sponsorship rates, packages, and terms with hosts or ad sales contacts
Generate a structured one-pager briefing document for analyst or consultant meetings using the Anthropic API
Classify contacts into buying committee roles (Champion, Economic Buyer, Influencer, Blocker, End User) using AI
Extract per-stakeholder sentiment, priorities, and concerns from discovery call transcripts using Claude API
Use Claude API to extract structured win/loss insights from interview transcripts and survey responses
Generate a structured POC success criteria document with measurable outcomes, timeline, stakeholder responsibilities, and decision framework
Score accounts for churn risk based on support ticket patterns using LLM analysis
Score and classify user-generated content for quality, relevance, and brand safety using AI
Search community directories and aggregators to discover alumni, campus, and professional org groups
Enrich prospects with BANT-relevant signals — budget indicators, org chart, tech spend, and timing triggers
Search Clay for behavioral and firmographic signals that identify potential internal champions at target accounts
Use Claygent AI agent to research prospects with natural language prompts
Use Clay to find companies matching your ICP criteria
Monitor and optimize Clay credit usage to control enrichment costs
Prevent duplicate records and wasted enrichment credits in Clay
Verify email addresses before outreach to protect sender reputation
Configure multi-provider enrichment waterfalls to maximize data coverage
Build a weighted intent scoring model in Clay that combines first-party and third-party signals into a single priority score
Enrich leads with behavioral intent signals using Clay's data providers and Claygent
Enrich prospects with MEDDIC-relevant signals — org chart for economic buyer, decision process indicators, pain signals, and champion identification
Find decision-makers and contacts at target companies using Clay
Build lead scoring formulas in Clay to prioritize outreach
Create and configure Clay tables for prospect enrichment workflows
Enrich an executive contact with strategic priorities, recent news, earnings highlights, and competitive context using Clay and web research
Discover open call-for-papers (CFP) at developer conferences and meetups via web scraping and CFP aggregator APIs
Extract and enrich attendee/speaker lists from event websites and platforms
Search for upcoming industry events, conferences, and meetups using web scraping and event platform APIs
Scrape download counts, view stats, and ranking data from template marketplaces using Clay or direct APIs
Evaluate the technical feasibility and effort required to build a product integration with a partner
Research a partner's newsletter to assess audience size, frequency, engagement, and fit for co-marketing
Enrich podcast host contact information using Clay waterfall enrichment
Pull and merge account data from CRM, enrichment, news, and social sources into a single structured intelligence profile
Identify and map industry analysts, consultants, and influencers who shape buyer decisions in a target market
Search for recent company news, funding, launches, and leadership changes via web APIs and Clay
Research and reconstruct a target company's org chart using Clay, LinkedIn, and Apollo
Detect a company's technology stack via BuiltWith, Wappalyzer, or Clay enrichment
Choose and optimize Google Ads bidding strategies to maximize conversions within your budget.
Create a Google Ads campaign with proper structure via the Google Ads API
Implement conversion tracking for Google Ads to measure which actions lead to sign-ups, demos, and purchases
Build and manage audience segments for Google Display Network campaigns via the Google Ads API
Create and configure Google Display Network campaigns for banner ads on industry sites and publications
Find and organize high-intent keywords for Google Ads campaigns using keyword tools and competitive analysis.
Create Performance Max campaigns that use Google's AI to serve ads across Search, Display, YouTube, Gmail, and Maps from a single campaign.
Create and optimize Google Search campaigns that capture high-intent buyers actively searching for your solution.
Extract and analyze actual search queries from Google Ads to find converting terms and new negative keywords
Configure YouTube video campaign audience targeting via Google Ads API (topics, placements, custom segments, affinity)
Create and manage YouTube video ad creatives (skippable in-stream, bumper, companion banners) via Google Ads API
Pull YouTube video campaign performance metrics (views, VTR, CPV, conversions) via Google Ads API
Create a YouTube Video campaign in Google Ads with proper ad group structure and bidding
Build and configure a Chrome extension manifest.json with proper permissions, icons, and metadata
Interact with the Chrome Web Store API to publish, update, and query extension listings
Optimize a Chrome Web Store listing for search visibility, install rate, and lead generation
Search Google Maps Places API for business locations by type and geography
Plan optimized multi-stop routes for field visits using Google Maps Routes API
Send push notifications to mobile and web clients via Firebase Cloud Messaging HTTP v1 API
Query Google Search Console API for indexation status, search queries, CTR, and position data
Measure Core Web Vitals and Lighthouse scores via the Google PageSpeed Insights API
Validate and test Schema.org structured data (JSON-LD) for rich result eligibility
Detect metric anomalies and trend shifts in PostHog using HogQL queries
Create user cohorts in PostHog for targeted analysis and action
Define and implement custom events for GTM measurement in PostHog
Build PostHog dashboards for GTM performance monitoring
Run A/B experiments in PostHog to optimize GTM flows
Use PostHog feature flags for controlled GTM feature rollouts
Create conversion funnels in PostHog to find GTM bottlenecks
Create and manage a persistent holdout group in PostHog that is excluded from all experiments
Install and configure the PostHog MCP server for Claude Code integration
Set up a PostHog project with proper configuration for GTM tracking
Query retention curves, cohort survival rates, and churn timing patterns from PostHog
Use PostHog session recordings to understand user behavior
Analyze user workflow sequences and navigation paths in PostHog to identify optimization opportunities
Query PostHog Web Analytics API for page-level traffic, bounce rate, session duration, and conversion data
Instrument a Chrome extension with PostHog analytics to track installs, popup opens, and lead capture events
Track community engagement metrics (karma, replies, referral clicks) in a structured log
Track gift delivery status and attribute downstream responses (meetings, replies, pipeline) to specific gift sends
Track clicks, leads, and conversions from a creator-sponsored post using UTM links and PostHog
Build UTM-tagged tracking links and PostHog events for individual paid newsletter placements
Build tracked landing pages, vanity URLs, promo codes, and PostHog events for podcast sponsorship attribution
Create UTM-tagged tracking links and vanity URLs for podcast guest appearances
Capture and structure sandbox usage events in PostHog for engagement scoring and sales intelligence
Upload ABM target company lists to LinkedIn via the Marketing API for precision-targeted advertising
Build precise LinkedIn ad audiences using the Marketing API for B2B targeting
Configure and optimize your LinkedIn Ads bidding strategy to control costs and maximize ROI.
Create a LinkedIn advertising campaign via the Marketing API with proper structure and tracking
Design effective LinkedIn ad creatives — images, copy, and CTAs — that resonate with B2B audiences and drive action.
Create and manage LinkedIn Lead Gen Forms via the Marketing API to capture leads without a landing page
Set up conversion tracking and analyze LinkedIn Ads performance via the Marketing API
Configure LinkedIn Thought Leader Ads to promote personal profile posts as sponsored content via Campaign Manager
Pull LinkedIn post and profile analytics via API or analytics tools
Monitor LinkedIn DMs and connection requests to capture inbound leads from content
Build engagement habits on LinkedIn to grow reach and generate pipeline
Search and browse LinkedIn feeds to find ICP-relevant posts worth commenting on
Master LinkedIn post formats that drive engagement and pipeline
Write scroll-stopping hooks for LinkedIn posts
Publish text, image, and document posts to LinkedIn via API or scheduling tools
Optimize your LinkedIn profile as a GTM channel for founder-led growth
Schedule LinkedIn posts for consistent publishing cadence
Set up Attio automations for deal routing, task creation, and notifications
Create champion-specific custom attributes, lists, and automations in Attio for tracking champion status across deals
Create and manage contact records in Attio with proper data hygiene
Create and manage custom attributes on Attio objects for structured data like BANT scores
Create, update, and manage deals in Attio throughout the sales cycle
Write computed health scores and risk classifications to Attio company records
Configure lead scoring fields, computed attributes, and score-based automations in Attio
Build and manage dynamic and static lists in Attio for segmentation
Install and configure the Attio MCP server for Claude Code integration
Create and query structured notes on Attio records for logging interactions
Configure your Attio sales pipeline with stages, required fields, and views
Build pipeline reports and dashboards in Attio for forecasting and performance tracking
Import badge scan and lead retrieval data from conference platforms into CRM
Structure and negotiate paid newsletter sponsorship rates, packages, and terms
Aggregate competitor mentions from win/loss data into a structured competitive intelligence database
Resize and optimize images for each social platform's dimensions and file size limits
Publish or update a Rust crate on crates.io with metadata optimized for discoverability
Publish a Go module by tagging a release on GitHub and triggering the Go module proxy
Publish a Java/Kotlin library to Maven Central via Sonatype OSSRH
Publish or update a package on the npm registry with metadata optimized for discoverability
Publish or update a .NET package on NuGet.org with metadata optimized for discoverability
Publish or update a Python package on PyPI with metadata optimized for discoverability
Query download/install counts from package registries via their public APIs
Publish or update a Ruby gem on RubyGems.org with metadata optimized for discoverability
Audit, generate, and validate robots.txt rules for proper crawl control
Programmatically generate and submit XML sitemaps for bulk page indexation
Configure Intercom bots for automated user engagement and support
Create and manage Intercom Checklists for guided in-app setup flows with auto-completion tracking
Configure Intercom Fin AI Agent as a contextual in-product coaching surface that answers questions and guides users based on help content and user context
Configure Intercom Fin AI agent for automated support resolution
Create and organize help articles in Intercom for self-serve support
Create targeted in-app messages in Intercom for user engagement
Sync and maintain knowledge sources that power Intercom Fin AI and Help Center
Build interactive product tours in Intercom for user onboarding
Configure user properties in Intercom for targeted messaging
Export support conversations and ticket data from Intercom via API for analysis
Auto-tag and categorize Intercom conversations by topic, severity, and sentiment
Stream billing events (subscriptions, invoices, usage) from Stripe to PostHog for analytics
Generate a secure one-click link for customers to update their payment method without logging in
Programmatically attempt payment on an open invoice or void/forgive a failed invoice
Configure Stripe webhooks to receive real-time payment failure events and extract failure metadata
Create and manage Stripe pricing tables and checkout sessions for plan selection
Query and configure Stripe's automatic payment retry schedule and smart retries
Create, update, and manage Stripe subscriptions including plan changes, trials, and cancellations
Query subscription status, past-due state, and cancellation schedule from Stripe API
Report metered usage to Stripe Billing via the Meter Events API for usage-based pricing
Set up Instantly accounts and sending domains for cold outreach
Create and launch cold email campaigns in Instantly
Classify and route replies from cold email campaigns
Track replies and campaign performance in Instantly via API
Warm up sending accounts to build sender reputation before campaigns
Send a sponsorship inquiry to a B2B creator via email or platform DM
Craft and send personalized pitch emails to journalists and newsletter editors for earned coverage
Send personalized podcast guest pitch emails to hosts via Instantly or manual send
Connect n8n workflows to Attio CRM for automated data sync
Connect n8n to email tools for automated outreach workflows
Add error handling and retry logic to n8n workflows
Install and configure the n8n MCP server for Claude Code integration
Build scheduled n8n workflows for recurring GTM tasks
Configure triggers to start n8n workflows from events, schedules, or webhooks
Create and structure n8n workflows for GTM automation
Receive and process user-generated content submissions via webhook endpoint
Configure subreddit, interest, keyword, and custom audience targeting for Reddit Ads campaigns
Create and configure Reddit Ads campaigns, ad groups, and ads via the Reddit Ads API v3
Set up Reddit Pixel and Conversions API (CAPI) for server-side conversion tracking
Create Reddit ad creative (promoted posts) optimized for authenticity and community norms
Pull campaign performance metrics from Reddit Ads API for reporting and optimization
Read subreddit posts, comments, and search Reddit via the Reddit API (OAuth2)
Submit posts and comments to Reddit via the Reddit API (OAuth2)
Discover and evaluate subreddits where your ICP is active using Reddit API and web research
Write and push a README.md structured for developer engagement and lead capture via CTA
Create a GitHub release with changelog, assets, and announcement body via CLI or API
Create a public GitHub repository with description, topics, and initial structure via CLI or API
Upload a custom social preview image (Open Graph) for a GitHub repository
Optimize repository topics, description, and URL for GitHub search and Google indexing
Fetch repository traffic data (views, clones, referrers, paths) via GitHub API
Sync retargeting audiences, exclusion lists, and conversion data across Meta, LinkedIn, and Google Ads via their APIs
Create custom, lookalike, and interest-based audiences via the Meta Marketing API
Create a Meta (Facebook/Instagram) ad campaign via the Marketing API
Design and iterate on Meta ad creative — images, videos, and copy — to improve click-through rates and conversion rates.
Create and manage Meta Instant Forms (Lead Ads) via the Marketing API for in-feed lead capture
Install Meta Pixel and configure the Conversions API for accurate tracking and attribution
Design realistic sample data schemas that demonstrate product value for new user accounts
Programmatically provision an isolated sandbox environment for a prospect via product API or infrastructure automation
Programmatically inject sample data records into a new user account via product API or database
CRUD operations for a template catalog that lets users browse and install pre-built configurations
Configure a POC environment with prospect-specific data, integrations, and success tracking instrumentation
Build and embed in-product share buttons and share cards with channel-specific formatting
Generate personalized AI avatar videos at scale via HeyGen API
Generate personalized prospect videos at scale via Sendspark API with dynamic name/company insertion
Generate personalized AI videos at scale via Tavus record-once-personalize-many API
Clone a voice from audio samples and generate personalized voice messages at scale via TTS APIs
Send personalized voice notes via LinkedIn messaging using automation tools or API integrations
Deliver pre-recorded or AI-generated voice messages directly to a prospect's voicemail without ringing their phone
Create and update Webflow CMS items in bulk via API for programmatic page generation
Manage Webflow CMS collections for dynamic content via the Webflow API
Create and configure forms in Webflow for lead capture, contact requests, and survey submissions with proper integrations.
Design and launch high-converting landing pages in Webflow for campaigns, product launches, and lead generation.
Programmatically update Webflow site pages, styles, and content via the Webflow CMS and Designer API
Create a co-branded landing page for a partner bundle deal with tracking and checkout flow
Build and refine X Ads audiences using keywords, interests, follower lookalikes, and custom audiences
Create and configure promoted tweet campaigns via the Twitter/X Ads API
Create and manage promoted tweet copy, media cards, and creative variants for X Ads campaigns
Pull campaign metrics, cost data, and conversion attribution from the X Ads API
Send and monitor direct messages on Twitter/X via API or automation tools
Engage with target prospects on Twitter/X through likes, replies, retweets, and quote posts
Extract blog posts, social clips, and quote graphics from recorded conference talks using AI transcription and editing
Extract short clips, audiograms, show notes, and social posts from a podcast episode recording
Extract and publish short clips from longer recordings using Descript for social media and content marketing.
Use Descript's text-based editor to edit video and audio content by editing the transcript — delete words to delete footage.
Use Descript to transcribe video and audio files into searchable, editable text for repurposing content.
Verify and standardize a US mailing address via the Lob Address Verification API
Track postcard delivery status and scan events via the Lob API
Send a physical postcard to a recipient via the Lob Print & Mail API
Create a reusable HTML postcard template in Lob with merge variable placeholders
Send a physical postcard to a recipient via the PostGrid Print & Mail API
Track video engagement data from Loom via API to prioritize follow-ups
Embed Loom video GIF thumbnails in cold emails for high-engagement outreach
Record personalized Loom videos for prospect outreach with naming conventions and CTA configuration
Create async video messages with Loom for demos, walkthroughs, and prospect outreach.
Organize, tag, and manage a Loom video library at scale via the Loom API for structured tutorial collections
Run A/B tests on email subject lines and content in Loops
Set up and manage contact audiences in Loops for lifecycle email
Send one-time broadcast emails to segments in Loops
Build automated email sequences triggered by user actions in Loops
Send transactional emails through Loops API for consistent branding
Create and configure Quora Ads campaigns, ad sets, and ads via Quora Ads Manager and Conversion API
Install the Quora Pixel, configure conversion events, and set up server-side Conversion API (CAPI) for Quora Ads attribution
Create Quora ad copy and image assets optimized for question-page context and problem-aware audiences
Configure Quora Ads question, topic, and keyword targeting to reach problem-aware audiences on specific question pages
Pull Quora Ads performance data for campaign analysis, budget decisions, and optimization
Route inbound SMS replies to CRM deals, classify sentiment, and trigger follow-up workflows
Track SMS delivery status, read receipts, and response events via webhooks
Handle opt-out requests, TCPA compliance, and consent tracking for SMS outreach
Provision a phone number and register for A2P 10DLC compliance
Send an SMS message to a single recipient via API
Pull channel and video performance metrics via the YouTube Analytics API
Upload, update, and manage closed captions and subtitles via YouTube Data API v3
Read and update video metadata (title, description, tags, thumbnails) via YouTube Data API v3
Upload a video to YouTube via the Data API v3 resumable upload endpoint
Research YouTube search keywords and analyze competitor video SEO using the Data API and third-party tools
Pull backlink profiles, new/lost backlinks, and referring domain data via the Ahrefs Site Explorer API
Search for blogs accepting guest posts and analyze content opportunities via the Ahrefs Content Explorer API
Discover long-tail keywords with search volume, difficulty, and SERP data via the Ahrefs API
Monitor keyword ranking positions over time via the Ahrefs Rank Tracker API
Generate and distribute Cal.com booking links across your GTM channels for maximum meeting conversion.
Connect Cal.com to Attio via webhooks and n8n so booked meetings automatically create or update CRM records
Set up different meeting types in Cal.com via API -- discovery calls, demos, team meetings
Embed Cal.com scheduling widget inline on web pages, landing pages, and email CTAs
Configure commission structures, tiers, and payout rules for an affiliate or reseller program
Generate, manage, and distribute unique affiliate tracking links and referral codes
Process, approve, and execute affiliate commission payouts
Create and configure an affiliate or reseller tracking program in your chosen platform
Pull listing analytics, ranking positions, and competitive data from software directories
Create, update, and manage product listings on software directories via their APIs and vendor portals
Monitor, fetch, and respond to product reviews across software directories via APIs and webhooks
Configure Gong to automatically record and analyze sales calls for coaching, deal intelligence, and process improvement.
Use Gong's API to analyze deal health, identify risks, and forecast outcomes from conversation data
Extract engagement signals from Gong demo recordings to measure prospect attention, emotional connection, and storytelling effectiveness
Create and manage Microsoft Advertising (Bing) search campaigns via the Microsoft Advertising API
Set up Universal Event Tracking (UET) and conversion goals for Microsoft Advertising campaigns
Programmatically crawl and analyze a website's brand presentation including messaging, visual consistency, and conversion paths
Run A/B tests on push notification content, timing, and targeting via OneSignal
Create, update, and query user segments in OneSignal for targeted push notification delivery
Send a push notification to users or segments via the OneSignal REST API
Pull listing analytics (views, installs, conversions, rankings) from partner ecosystem marketplace developer portals
Create, update, and manage app listings on partner ecosystem marketplaces via their APIs and developer portals
Monitor, respond to, and request reviews on partner ecosystem marketplace listings
Read questions, answers, tags, and user profiles from Q&A platforms (Stack Overflow, Quora, Dev.to)
Post answers on Q&A platforms (Stack Overflow, Dev.to) via their APIs
Monitor Q&A platforms for new questions matching target keywords and tags via polling or RSS