Micro-Influencer B2B Post

Run the creator-prospect-research drill: use SparkToro to find creators whose audience overlaps with your ICP. Focus on micro-influencers (1,000-50,000 followers) on one platform (LinkedIn recommended for B2B). Check Passionfroot for creators who already sell sponsorship slots. Score and rank 5-10 creators.

Run the creator-outreach-pipeline drill: start with Passionfroot creators (book directly) or send personalized outreach to top 3-5 prospects. Negotiate a single post ($200-500 budget). Close with confirmed terms: format, date, price, tracking link.

Run the landing-page-pipeline drill: build a dedicated landing page matching the creator content angle. Include problem-focused headline, 2-3 solution bullet points, single CTA, short form. Install PostHog tracking with UTM parameter capture.

Run the creator-campaign-execution drill: generate a brief (one primary message, one proof point, UTM link, FTC disclosure requirement). Send brief 5+ days before posting date. Review draft if offered. Confirm post goes live with correct tracking link.

Measure for 7 days: Day 1 check PostHog for UTM-tagged clicks. Day 3 pull interim leads and check ICP match in Attio. Day 7 pull final metrics: clicks, leads, conversion rate, CPL.

Run the threshold-engine drill: evaluate against pass threshold (>= 1 ICP-matching lead). PASS: proceed to Baseline. MARGINAL (clicks but no leads): test different offer or page. FAIL (no clicks): try different creator or platform.