Sales
Connected (Leads)

MEDDIC Qualification System

Apply MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion) to complex enterprise deals, from manual tracking to AI-driven continuous qualification that surfaces deal risks and accelerates cycles.

OutboundDirectEmail
$npx gtm-skills add sales/connected/meddic-qualification

Outcome

>=2 deals with >=80% MEDDIC completeness in 1 week

Leading Indicators

  • MEDDIC completeness score
  • Elements per call
  • Time to complete MEDDIC

Instructions

  1. Run the meddic-scorecard-setup drill to create MEDDIC infrastructure in Attio: 20+ custom attributes (score 0-100 for each of 6 elements, status fields, evidence fields), composite score formula (M0.15 + EB0.20 + DC0.15 + DP0.15 + IP0.20 + C0.15), pipeline stages (New Lead, MEDDIC Pre-Scored, Discovery Scheduled, MEDDIC Qualified, MEDDIC Needs Work, MEDDIC Disqualified), and PostHog tracking events.

  2. Select 3-5 active deals in the Connected stage from Attio. For each, manually score all 6 MEDDIC elements (0-100) based on existing information. Set meddic_assessment_source to Pre-call Enrichment to establish baseline.

  3. For deals with upcoming calls, run the meddic-discovery-call drill: pull current MEDDIC scores, identify weakest elements, generate tailored question guide (e.g., if Economic Buyer <50: 'Who ultimately signs off on the budget for tools in this area?'). Ensure Fireflies records the call.

  4. After each call, run call-transcript-meddic-extraction to extract structured scores from the transcript with supporting quotes, red flags, and element-level evidence. Update the deal record with post-call scores and compare against pre-call estimates.

  5. For deals without calls this week, score based on existing notes, emails, and prior conversations. Document what is known for each element and identify gaps.

  6. Assess MEDDIC completeness: a deal has >=80% completeness when all 6 elements have scores above 0, at least 4 have evidence captured, and weakest elements have documented next actions.

  7. Run the threshold-engine drill to evaluate: >=2 deals with >=80% MEDDIC completeness in 1 week. Also assess: did MEDDIC surface any previously invisible deal risks? Did structured questions improve discovery calls?

  8. If PASS, proceed to Baseline. If FAIL, review: were deals too early-stage? Were scoring rubrics unclear? Adjust and re-run.

Recommendations

Time

8 hours over 1 week

Play-specific cost

Free

Tools

AttioCRM
PostHogCDP
Cal.comScheduling