Paid Reddit Ads

Run the reddit-ads-subreddit-targeting drill to discover and score 6-10 subreddits where your ICP is active. Group into 2 clusters: Core ICP (3-4 subreddits) and Adjacent (3-4 subreddits).

Run the reddit-ads-campaign-build drill: create 1 campaign with 2 ad groups (one per cluster), 3 ad variants per group (data hook, question hook, story hook), 1 dedicated landing page with Reddit Pixel + PostHog tracking, and Reddit CAPI conversion tracking.

Set budget at $30-70/day for 7 days ($200-500 total). CPC bid at $2.00-3.00. Objective: CONVERSIONS.

Human action required: review landing page and ad creative, approve budget, activate campaign.

Let the campaign run for 7 days without optimization. Only intervene if: ads are rejected (fix compliance), spend is zero after 48h (check activation status), or promoted post comments need authentic responses.

Run the threshold-engine drill: pull leads from PostHog and meetings from CRM. Compare against threshold: >= 2 leads or >= 1 meeting.

Document: spend, impressions, clicks, CTR by ad group, landing page conversion rate, cost per lead, best-performing ad variant, and whether leads matched your ICP.

PASS: proceed to Baseline. FAIL: diagnose — low CTR means creative issue, good CTR but low conversion means landing page issue, good conversion but wrong audience means targeting issue.