Product
Retain
Targeted Adoption Campaigns
Coordinated campaigns to drive adoption of specific features with segmented messaging, tutorials, and incentives.
CaptureProductEmail
$
npx gtm-skills add product/retain/feature-adoption-campaignOutcome
≥20% of targeted users adopt the feature within 7 days
Leading Indicators
- Feature adoption rate
- Campaign engagement rate
- 7-day feature retention
Instructions
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Run feature-readiness-gating drill to select the target feature and define the adoption event.
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Run feature-announcement drill to create one in-app message (Intercom) and one follow-up email (Loops) targeting the highest-likelihood segment.
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Launch to 20-50 users. Track: adoption_campaign_impression, adoption_campaign_clicked, feature_first_used.
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Monitor PostHog daily for 7 days.
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Run threshold-engine drill: ≥20% of targeted users adopted within 7 days.
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Pass → Baseline. Fail → diagnose weakest funnel step and re-run.
Recommendations
Time
5 hours over 1 week
Play-specific cost
Free
Tools
PostHogProduct Analytics
IntercomCommunication
LoopsEmail