Local Field Prospecting
Founder goes door-to-door at coworking spaces and local business hubs, having in-person conversations to book qualified meetings with ICP-matching businesses.
npx gtm-skills add sales/qualified/local-field-prospectingOutcome
≥ 1 qualified meeting booked from in-person conversations in 1 week
Leading Indicators
- Conversations held
- Meetings booked
- Conversation-to-meeting rate
Instructions
-
Run the icp-definition drill with field-specific criteria: geography radius, venue affinity, and in-person receptivity.
-
Run the field-visit-planning drill: use Google Maps Place Search to find 2-3 coworking spaces or business hubs, check opening hours, prepare a simple route.
-
Agent prepares: a 30-second conversational pitch tied to ICP pain points, a Cal.com booking link for in-field use, a conversation guide with 3-4 qualifying questions, and a note-taking method.
-
Human action required: Founder visits 2-3 venues mid-morning, has 5+ conversations, captures name/company/pain/interest/next-step for each.
-
Within 1 hour of the session, run the field-contact-logging drill: provide raw notes to the agent, which creates structured Attio records, Deal records for hot leads, and fires PostHog events.
-
Agent sends personalized follow-ups within 24 hours: Cal.com booking links for hot leads, resource emails for warm leads, requested info for info-seekers.
-
Run the threshold-engine drill to evaluate: >= 1 qualified meeting booked from in-person conversations. If PASS, proceed to Baseline. If FAIL, diagnose venue selection, timing, pitch, or follow-up and re-run.
Recommendations
Time
4 hours over 1 week
Play-specific cost
Free