Product
Retain

Habit-Building Features

Design features to create daily/weekly habits through streaks, reminders, and routine-based workflows.

CaptureProductEmail
$npx gtm-skills add product/retain/habit-formation-features

Outcome

≥30% daily in wk1

Leading Indicators

  • Daily active rate
  • Streak length
  • Habit formation

Instructions

  1. Define success metric and pass threshold (≥30% daily in wk1).

  2. In PostHog, create events for key actions; ensure app tracks all interactions.

  3. Instrument critical path with clear PostHog event names.

  4. Build minimum viable version with simple UI.

  5. Launch to 10-20 users via PostHog feature flag.

  6. Track progression in PostHog; create funnels for drop-off analysis.

  7. After 7 days, compute metrics vs. threshold.

  8. Review PostHog data for patterns and friction.

  9. If passed, document and proceed to Baseline; if not, iterate.

  10. Record observations for optimization.

Recommendations

Time

5 hours over 1 week

Play-specific cost

Free

Tools

PostHogProduct Analytics