Adaptive Onboarding Paths
Route new signups into persona-specific onboarding tours, email sequences, and in-app messages based on role, use case, and behavior to maximize activation rate per segment.
npx gtm-skills add product/onboard/personalized-onboarding-pathOutcome
Persona-routed activation >= 50% AND >= 10pp above generic control
Leading Indicators
- Activation rate by persona
- Tour completion rate by persona
- Time to activation by persona
- Persona classification accuracy
Instructions
-
Run the onboarding-personalization drill to define 2 persona segments from PostHog cohort data and build persona-specific Intercom product tours.
-
Set up PostHog feature flag to route users to persona-specific vs generic tours.
-
Split 40-100 signups: 50% personalized tours, 50% generic control.
-
Keep persona detection simple: signup-form dropdown mapped to persona_type.
-
Monitor PostHog Live Events daily for 7 days.
-
Run threshold-engine drill: activation >= 50% AND >= 10pp lift over control.
-
Per-persona check: neither persona below 35% activation.
-
Pass: proceed to Baseline. Marginal: iterate weaker persona. Fail: re-segment.
Recommendations
Time
6 hours over 1 week
Play-specific cost
Free (PostHog free tier); Intercom $128/mo if not already in stack