Paid Search Ads

Run the search-keyword-campaign-build drill: research 10-20 high-intent exact-match keywords using Google Ads Keyword Planner. Focus on solution-seeking queries ([category] software, best [category]), competitor queries ([competitor] alternative), and pain-point queries.

Run the landing-page-pipeline drill: build a dedicated landing page with headline matching search intent, single CTA, social proof, and PostHog tracking (page view, form view, form submit events).

Build a Google Ads Search campaign with 2-3 ad groups organized by keyword theme. Write Responsive Search Ads with 10+ headlines and 4 descriptions. Set up conversion tracking for form submissions.

Add negative keywords: free, jobs, tutorial, salary, what is, definition, course, certification. Tag all ad URLs with UTM parameters.

Human action required: set daily budget to $30-70/day ($200-500 total for the week) and launch. Do NOT optimize for the first 5 days -- let data accumulate.

Monitor daily: are ads showing (impressions >0)? Are clicks reaching the landing page (PostHog page views match Google clicks)? Is conversion tracking firing?

After 7 days, run the threshold-engine drill. Pull total spend, clicks, CTR, landing page conversion rate, leads, and meetings. Pass: >=2 leads or >=1 meeting.

If FAIL with low impressions: keywords lack volume, broaden to phrase match. If FAIL with low CTR: rewrite headlines to match keywords. If clicks but no conversions: simplify the landing page and form.