Product
Referrals
Built-In Virality
Built-in virality (invite team, share results, collaborate) to drive organic growth.
CaptureProduct
$
npx gtm-skills add product/referrals/viral-loop-designOutcome
Viral coeff ≥0.3
Leading Indicators
- Viral coefficient
- Invite rate
- Invite conversion
Instructions
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Define success metric and pass threshold (Viral coeff ≥0.3).
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In PostHog, create events for key actions; ensure app tracks all interactions.
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Instrument critical path with clear PostHog event names.
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Build minimum viable version with simple UI.
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Launch to 10-20 users via PostHog feature flag.
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Track progression in PostHog; create funnels for drop-off analysis.
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After 7 days, compute metrics vs. threshold.
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Review PostHog data for patterns and friction.
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If passed, document and proceed to Baseline; if not, iterate.
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Record observations for optimization.
Recommendations
Time
5 hours over 1 week
Play-specific cost
Free
Tools
PostHogProduct Analytics