Founder LinkedIn content

Optimize the founder's LinkedIn profile: rewrite headline as a value proposition (not job title), write a 150-word About section with problem/credibility/CTA structure, enable Creator Mode, pin 2-3 Featured items.

Define 3 content pillars aligned with upstream ICP problems (not product-focused). For each pillar, document 2-3 specific angles or stories the founder can tell and why the topic matters to the ICP.

Collect 5-10 examples of the founder's existing writing (LinkedIn posts, emails, blog posts, talks). Build a voice profile document capturing sentence length, vocabulary, opinions, tone, and storytelling patterns.

Generate 5 LinkedIn post drafts via LLM API (Claude or GPT), one per content pillar. Each draft must include a scroll-stopping hook, a substantive body, and a CTA that invites engagement.

Founder reviews and edits every draft: replace generic phrases with specific numbers and experiences, strengthen weak hooks, sharpen CTAs. Approve 5 posts for publishing.

Schedule posts across the week (Tue-Thu at 8am in ICP timezone, plus Mon/Fri optionally). Use LinkedIn native scheduling (free).

Execute daily engagement: 15 min before posting (comment on 5-10 ICP-relevant posts), reply to all comments at 30 min / 2 hours / end of day, view profiles of ICP-matching engagers.

Track each post in a spreadsheet: URL, pillar, impressions, likes, comments, shares, profile views, DMs received, buying-signal comments.

At end of week, count inbound leads: DMs + buying-signal comments + connection requests referencing content. Pass threshold: >= 3.

If PASS, document which pillars and formats worked best and proceed to Baseline. If FAIL, adjust pillars, hooks, or CTAs and re-run.