Weekly Feature Spotlights
Regular highlights of powerful but underused features via email and in-app to drive discovery and adoption.
npx gtm-skills add product/retain/feature-spotlight-seriesOutcome
≥20% of targeted users try the spotlighted feature within 7 days
Leading Indicators
- Spotlight open rate
- Spotlight click-through rate
- Feature trial rate
- 7-day feature retention
Instructions
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Run feature-readiness-gating drill to select one underused feature (<30% adoption) with clear benefit and PostHog tracking.
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Build target cohort: 30-50 active users who have not used this feature in 60 days but use related features.
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Run feature-announcement drill to create benefit-led in-app spotlight via Intercom (banner/card, not modal) with deep link to feature.
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Create follow-up email via Loops for non-engagers 48 hours later.
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Human review: approve copy, targeting, and deep link before launch.
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Track PostHog events: spotlight_delivered, spotlight_clicked, feature_used.
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Monitor daily for 7 days: impressions, CTR, feature trial rate, session recordings.
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Run threshold-engine drill: pass if ≥20% of targeted users tried the feature.
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If fail, diagnose weakest funnel step (delivery, click, or trial) and re-run.
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If pass, proceed to Baseline to prove the format holds as a recurring series.
Recommendations
Time
5 hours over 1 week
Play-specific cost
Free