Champion Recognition Program
Score community contributors by helpfulness, content creation, and consistency, then recognize top helpers with perks and referral links that turn community goodwill into measurable signups.
npx gtm-skills add product/referrals/community-championsOutcome
>=3 of top 10 scored champions generate a referral within 7 days
Leading Indicators
- Champion score distribution
- Top-10 identification accuracy
- Referral conversion from recognition outreach
Instructions
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Run the champion-identification-scoring drill: extract 30 days of community data from Slack/Discord, compute composite scores (helpfulness 35%, content 25%, consistency 20%, reach 10%, expertise 10%), create 4-tier cohorts in PostHog.
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Manually validate top 10 scored members: check message history, question-answering patterns, resource sharing, and consistency. Recalibrate weights if >3 of top 10 fail validation.
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Send personal recognition outreach to each validated champion: acknowledge specific contributions, offer recognition perks, make a single frictionless referral ask (pre-written social post, one-click invite link, or colleague introduction).
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Track responses and referral actions in Attio for 7 days.
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Run the threshold-engine drill: pass if >=3 of top 10 generate a referral action. If fail but >=6 responded positively, iterate the ask. If <6 responded, recalibrate scoring.
Recommendations
Time
5 hours over 1 week
Play-specific cost
Free