Tarka Research

Monthly GTM + AI Brief

A monthly read on what is changing at the intersection of go-to-market and AI tooling. Every claim is dated and traceable to a primary source.

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  • April 2026 Brief

    The Agent-as-Employee Pattern Became Real

    Named AI systems started getting deployed as role-accountable members of go-to-market teams rather than as tools that individual practitioners use. The enterprise infrastructure to run that pattern shipped alongside. The runtime economics are about to become the hard part.

    Read the brief