UGC Campaign
Deploy in-product prompts at high-signal moments to encourage users to create tutorials, reviews, and use cases. Automate collection via AI moderation, amplify across social, email, and in-product channels, and scale with creator incentive tiers and monthly contests.
npx gtm-skills add product/referrals/user-generated-contentOutcome
>=5 approved UGC pieces from >=3 unique creators in 2 weeks
Leading Indicators
- UGC pieces submitted (target >=5)
- Unique creators (target >=3)
- Prompt-to-submission conversion rate (target >=3%)
- Approval rate (target >=50%)
Instructions
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Run the ugc-prompt-design drill to deploy 2-3 in-product prompts at post-activation, milestone, and upgrade moments.
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Configure lightweight submission forms (1-3 fields) that POST to an email inbox, Slack channel, or ugc-submission-webhook.
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Set frequency capping: max 1 UGC prompt per user per 14 days. Never show to users with open support tickets.
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Track PostHog events: ugc_prompt_shown, ugc_prompt_clicked, ugc_form_started, ugc_form_completed.
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Manually review each submission for authenticity, relevance, and quality.
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Send a personal thank-you to each approved creator.
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Share the single best piece on one channel (LinkedIn, newsletter, or community) to test audience resonance.
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Run the threshold-engine drill after 2 weeks: >=5 approved pieces from >=3 unique creators = PASS.
Recommendations
Time
8 hours over 2 weeks
Play-specific cost
$29/mo (Intercom Essential)