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Tarka's B2B GTM Playbook

240 AI-first GTM plays. Setup once, run forever.

Works withClaude CodeOpenClawLetta CodeOpenAI CodexErgoly
$npx gtm-skills install# install all plays to your agent
$npx gtm-skills init# set your stack preferences
# MCP: https://tarka.ai/api/mcp

Every play starts as a local Smoke test — run it once with your agent to see if it produces results. Promote winners to always-on Baseline automation, scale to 10× at Scalable, then let Durable agents find the local maximum automatically. Never skip a level.

1

Smoke Test

1 week · Free

Run locally with your agent. See if the play produces any leading indicators before committing.

2

Baseline Run

2 weeks · ~$100–300

First always-on automation. The agent runs the play continuously and you track results over time.

3

Scalable Automation

2 months

Find the 10× multiplier. Scale volume and parallelize workflows without proportional effort.

4

Durable Intel

6+ months

Always-on AI agents that find the local maximum — weekly reports, automatic tweaks, continuous optimization.

PlaysDrillsFundamentals

Motions

Outbound

41 drills

BANT Discovery Call

Run a structured BANT discovery call — prep, execute, score, and log results to CRM

Fireflies
Attio
Anthropic
3 plays
npx gtm-skills add drill/bant-discovery-call

BANT Scorecard Setup

Configure a BANT scoring system in your CRM with custom fields, scoring rubrics, and qualification thresholds

Attio
PostHog
1 play
npx gtm-skills add drill/bant-scorecard-setup

Budget Detection Automation

Auto-detect budget objections in sales call transcripts and CRM activity, classify root cause, and trigger budget navigation workflows

Fireflies
Attio
n8n
1 play
npx gtm-skills add drill/budget-detection-automation

Budget Objection Response

Diagnose a budget objection's root cause, generate a navigation response with payment structure options, and log the outcome

Attio
Anthropic
PostHog
1 play
npx gtm-skills add drill/budget-objection-response

Champion Profiling

Identify and profile potential internal champions at target accounts using enrichment signals and AI scoring

Clay
Attio
Anthropic
2 plays
npx gtm-skills add drill/champion-profiling

Cold Call Framework

Structure and execute cold calls using a signal-based script framework with CRM logging

Attio
Clay
PostHog
3 plays
npx gtm-skills add drill/cold-call-framework

Cold Email Sequence

Build and launch a multi-step cold email sequence using Instantly with personalized copy and tracking

Instantly
Clay
Attio
18 plays
npx gtm-skills add drill/cold-email-sequence

Competitive Battlecard Assembly

Build and maintain per-competitor battlecards from deal transcripts, win/loss data, and market intelligence, stored as structured records in CRM

Attio
Anthropic
Clay
3 plays
npx gtm-skills add drill/competitive-battlecard-assembly

Competitive Detection Automation

Auto-detect competitor mentions in sales call transcripts and CRM activity, classify objection type and severity, and trigger competitive response workflows

Fireflies
Attio
n8n
1 play
npx gtm-skills add drill/competitive-detection-automation

Competitive Objection Response

Diagnose a competitive objection, match to battlecard intelligence, generate a positioning response, and log the outcome for pattern learning

Attio
Anthropic
PostHog
1 play
npx gtm-skills add drill/competitive-objection-response

Deal Negotiation Tracking

Instrument multi-year deal negotiation events in PostHog and Attio — track proposals sent, concessions made, terms accepted/rejected, and close outcomes

PostHog
Attio
n8n
1 play
npx gtm-skills add drill/deal-negotiation-tracking

Demo Prep Automation

Auto-generate personalized demo prep docs from discovery call transcripts and CRM data

Fireflies
Anthropic
Attio
3 plays
npx gtm-skills add drill/demo-prep-automation

Discovery Question Bank

Generate and store role-specific discovery question sets for each stakeholder in a deal

Anthropic
Attio
Fireflies
1 play
npx gtm-skills add drill/discovery-question-bank

Intent Score Model

Build and validate a weighted intent scoring model that combines first-party website signals, third-party research data, and firmographic triggers into a single priority score

Clay
PostHog
Attio
1 play
npx gtm-skills add drill/intent-score-model

Lead Routing

Automatically route inbound and outbound leads to the right owner based on criteria

Attio
n8n
2 plays
npx gtm-skills add drill/lead-routing

Lead Score Model Setup

Design a lead scoring model with fit and intent dimensions, assign point values, and manually score an initial batch of leads

Attio
Clay
PostHog
2 plays
npx gtm-skills add drill/lead-score-model-setup

LinkedIn Outreach

Run a structured LinkedIn connection and messaging sequence to book meetings with target prospects

LinkedIn
Attio
Clay
11 plays
npx gtm-skills add drill/linkedin-outreach

MAP Auto-Generation

Auto-generate a Mutual Action Plan when a deal reaches proposal stage by populating the correct template with deal-specific data

Attio
n8n
Claude API
1 play
npx gtm-skills add drill/map-auto-generation

MAP Template Creation

Create Mutual Action Plan templates with milestone structures tailored to deal type, size, and complexity

Attio
Claude API
1 play
npx gtm-skills add drill/map-template-creation

Multi-Channel Cadence

Orchestrate a synchronized outreach cadence across email, LinkedIn, phone, and direct mail

Instantly
LinkedIn
Attio
3 plays
npx gtm-skills add drill/multi-channel-cadence

Objection Detection Automation

Auto-detect price objections in sales call transcripts and CRM activity, classify severity, and trigger response workflows

Fireflies
Attio
n8n
3 plays
npx gtm-skills add drill/objection-detection-automation

Pain-Based Business Case

Generate a buyer-ready business case from quantified discovery call pain data and deliver it to the prospect's champion

Attio
Anthropic
PostHog
4 plays
npx gtm-skills add drill/pain-based-business-case

Pain Discovery Call Prep

Research the prospect, generate a tailored pain-question guide, and set up recording before a discovery call

Attio
Clay
Fireflies
1 play
npx gtm-skills add drill/pain-discovery-call-prep

Pain Discovery Call

Full pain discovery call lifecycle — transcribe, extract pains, quantify dollar impact, score, and log to CRM

Fireflies
Attio
Anthropic
1 play
npx gtm-skills add drill/pain-discovery-call

Postcard Campaign Send

Prepare, verify, and send a batch of personalized postcards to a prospect list via Lob or PostGrid

Lob
PostGrid
Attio
1 play
npx gtm-skills add drill/postcard-campaign-send

Price Objection Response

Diagnose a price objection's root cause, select the highest-win-rate response framework, generate a tailored response, and log the outcome

Attio
Anthropic
PostHog
2 plays
npx gtm-skills add drill/price-objection-response

Risk Discovery Call Prep

Research the prospect and generate a tailored risk-probing question guide organized by five risk categories before a discovery call

Attio
Clay
Fireflies
1 play
npx gtm-skills add drill/risk-discovery-call-prep

Risk Discovery Call

Post-call processing for risk discovery -- transcribe, extract risks by category, score severity and likelihood, log to CRM, route mitigations

Fireflies
Attio
Anthropic
1 play
npx gtm-skills add drill/risk-discovery-call

Risk Mitigation Delivery

Automatically match identified deal risks to mitigation assets and deliver targeted content to the prospect within 24 hours

Attio
Anthropic
n8n
1 play
npx gtm-skills add drill/risk-mitigation-delivery

ROI Auto-Generation

Automatically generate ROI calculators and business cases from CRM deal data without manual intervention

Attio
Anthropic
n8n
4 plays
npx gtm-skills add drill/roi-auto-generation

ROI Calculator Build

Build a prospect-specific ROI calculator from discovery pain data, present it, and capture validation

Attio
Anthropic
PostHog
3 plays
npx gtm-skills add drill/roi-calculator-build

ROI Prediction Accuracy

Measure projected vs realized ROI across closed deals, compute model accuracy, and calibrate future projections

Attio
Anthropic
PostHog
3 plays
npx gtm-skills add drill/roi-prediction-accuracy

Stakeholder Enrichment Automation

Automated workflow that enriches new deals with org chart data and pre-classifies stakeholders

Clay
Attio
n8n
2 plays
npx gtm-skills add drill/stakeholder-enrichment-automation

Stakeholder Map Assembly

Map all buying committee stakeholders at a target account, classify roles, score influence, and store structured map in CRM

Clay
Attio
Anthropic
2 plays
npx gtm-skills add drill/stakeholder-map-assembly

Stakeholder Org Mapping at Scale

Scale org chart mapping across all active deals with auto-population and relationship tracking

Clay
Attio
n8n
3 plays
npx gtm-skills add drill/stakeholder-org-mapping

Stakeholder Research

Manually research and classify all stakeholders in a target account's buying committee

Clay
Attio
LinkedIn
3 plays
npx gtm-skills add drill/stakeholder-research

Story Library Curation

Build and maintain a structured library of customer stories indexed by industry, use case, pain point, and outcome for demo narrative selection

Attio
Fireflies
Anthropic
1 play
npx gtm-skills add drill/story-library-curation

Video Engagement Follow-Up

Automate follow-up sequences based on Loom video view analytics and engagement signals

Loom
n8n
Attio
3 plays
npx gtm-skills add drill/video-engagement-follow-up

Video Prospecting Outreach

Record personalized Loom videos for a prospect batch and send via cold email with embedded GIF thumbnails

Loom
Instantly
Clay
2 plays
npx gtm-skills add drill/video-prospecting-outreach

Voice Message Delivery

Deliver personalized voice messages via ringless voicemail and LinkedIn voice notes with coordinated email follow-up

VoiceDrop.ai
lemlist
Instantly
1 play
npx gtm-skills add drill/voice-message-delivery

Voice Message Recording

Generate personalized voice messages for a prospect batch using AI voice cloning or manual recording

ElevenLabs
Clay
Attio
1 play
npx gtm-skills add drill/voice-message-recording

Content

24 drills

Blog SEO Pipeline

Research, write, publish, and optimize blog content for organic search traffic

Ghost
PostHog
Clay
3 plays
npx gtm-skills add drill/blog-seo-pipeline

Briefing Deck Preparation

Prepare analyst-specific briefing documents and meeting agendas tailored to each analyst's coverage area and evaluation framework

Anthropic
Attio
Cal.com
2 plays
npx gtm-skills add drill/briefing-deck-preparation

Case Study Creation

Interview customers, write compelling case studies, and distribute them across sales and marketing channels

Fireflies
Ghost
Attio
2 plays
npx gtm-skills add drill/case-study-creation

Cluster Content Production

Batch-produce cluster articles and pillar pages from a topic cluster map using AI content generation and CMS publishing

Ghost
Anthropic
Ahrefs
1 play
npx gtm-skills add drill/cluster-content-production

Cluster Gap Analysis

Identify missing subtopics, weak internal links, and ranking gaps within an existing content cluster

Google Search Console
Ahrefs
PostHog
2 plays
npx gtm-skills add drill/cluster-gap-analysis

Comparison Page Creation

Write, format, and publish a single comparison or alternative page targeting a competitor keyword with structured feature data and conversion CTAs

Anthropic
Firecrawl
Webflow
1 play
npx gtm-skills add drill/comparison-page-creation

Competitor Keyword Research

Identify competitor brand keywords, "vs" queries, and "alternative to" queries that represent high-intent comparison search traffic

Ahrefs
Google Search Console
Clay
1 play
npx gtm-skills add drill/competitor-keyword-research

Content Refresh Pipeline

Detect underperforming programmatic SEO pages and automatically refresh content to recover or improve rankings

Google Search Console
Ahrefs
Anthropic
5 plays
npx gtm-skills add drill/content-refresh-pipeline

Content Repurposing

Systematically transform one piece of content into multiple formats across channels

Ghost
Loom
Descript
22 plays
npx gtm-skills add drill/content-repurposing

Founder Content Scaling

Scale founder content production 5-10x across LinkedIn, Twitter/X, and newsletter with AI-assisted batch generation and automated cross-platform distribution

LinkedIn
Twitter/X
Anthropic Claude API
3 plays
npx gtm-skills add drill/founder-content-scaling

Founder LinkedIn Content Batch

Generate, review, and schedule a batch of LinkedIn posts in the founder's voice

LinkedIn
Anthropic Claude API
Taplio
5 plays
npx gtm-skills add drill/founder-linkedin-content-batch

Industry Research Production

End-to-end workflow for producing an original data-driven industry report from topic selection through final publication

Anthropic
Clay
Typeform
1 play
npx gtm-skills add drill/industry-research-production

Keyword Matrix Builder

Research and build a structured keyword matrix for template-based programmatic page generation

Ahrefs
Google Search Console
Clay
3 plays
npx gtm-skills add drill/keyword-matrix-builder

LinkedIn Engagement Workflow

Execute pre-post and post-publish engagement on LinkedIn to maximize reach and capture leads

LinkedIn
Attio
n8n
2 plays
npx gtm-skills add drill/linkedin-engagement-workflow

LinkedIn Lead Capture

Systematically convert LinkedIn content engagement into CRM leads and pipeline

LinkedIn
Attio
Clay
3 plays
npx gtm-skills add drill/linkedin-lead-capture

Newsletter Pipeline

Build, write, and send a recurring newsletter that nurtures prospects and retains customers

Loops
PostHog
Ghost
1 play
npx gtm-skills add drill/newsletter-pipeline

Programmatic Page Generator

Generate and publish SEO-optimized pages at scale from a keyword matrix and content templates

Webflow
Anthropic
n8n
2 plays
npx gtm-skills add drill/programmatic-page-generator

Report Distribution Pipeline

Multi-channel distribution workflow for industry reports including social, email, PR, and community amplification

LinkedIn
Loops
Ghost
1 play
npx gtm-skills add drill/report-distribution-pipeline

SEO Performance Monitor

Track rankings, indexation, CTR, and organic traffic across all programmatic SEO pages

Google Search Console
Ahrefs
PostHog
5 plays
npx gtm-skills add drill/seo-performance-monitor

Social Content Pipeline

Plan, create, schedule, and track social media content across LinkedIn and Twitter

LinkedIn
PostHog
Attio
3 plays
npx gtm-skills add drill/social-content-pipeline

Technical SEO Crawl Audit

Crawl a website, categorize all technical SEO issues by severity, and produce a prioritized fix list

Screaming Frog SEO Spider
Google PageSpeed Insights
Google Search Console
1 play
npx gtm-skills add drill/technical-seo-crawl-audit

Technical SEO Fix Pipeline

Systematically implement technical SEO fixes from an audit report, verify each fix, and measure ranking impact

Google Search Console
Google PageSpeed Insights
n8n
1 play
npx gtm-skills add drill/technical-seo-fix-pipeline

Topic Cluster Mapping

Research and map pillar topics to cluster subtopics using keyword data, SERP analysis, and ICP intent signals

Ahrefs
Google Search Console
Anthropic
1 play
npx gtm-skills add drill/topic-cluster-mapping

Video Content Pipeline

Record, edit, and distribute short-form video content for product demos and thought leadership

Loom
Descript
PostHog
1 play
npx gtm-skills add drill/video-content-pipeline

Community

16 drills

Advocacy Activation Pipeline

Automate recruitment, onboarding, and activation of power users into advocacy actions at scale

PostHog
n8n
Intercom
3 plays
npx gtm-skills add drill/advocacy-activation-pipeline

Advocacy Program Design

Design a tiered power user advocacy program with recognition, exclusive access, and reward mechanics that drive referrals

PostHog
Intercom
Loops
2 plays
npx gtm-skills add drill/advocacy-program-design

Case Study Candidate Pipeline

Automated pipeline that identifies high-fit case study candidates from product usage data, scores them, and runs personalized outreach sequences

PostHog
Attio
n8n
2 plays
npx gtm-skills add drill/case-study-candidate-pipeline

Community Content Posting

Create and publish value-first original content (posts) to target subreddits that establish authority

Reddit API
AI (Claude / GPT)
3 plays
npx gtm-skills add drill/community-content-posting

Community Health Scoring

Score and rank active communities by engagement ROI, detect declining communities, and recommend reallocation

PostHog
n8n
Attio
5 plays
npx gtm-skills add drill/community-health-scoring

Community Monitoring Automation

Set up automated monitoring for relevant Reddit threads using Syften webhooks or n8n polling

Syften
n8n
Slack
4 plays
npx gtm-skills add drill/community-monitoring-automation

Community Reconnaissance

Discover, evaluate, and rank online communities where your ICP is active, then build engagement profiles for each

Reddit API
Web Search
Attio
3 plays
npx gtm-skills add drill/community-reconnaissance

Community Response Crafting

Craft authentic, value-first responses to community threads that build authority and generate inbound interest

Reddit API
AI (Claude / GPT)
2 plays
npx gtm-skills add drill/community-response-crafting

Power User Scoring

Build a composite power-user score from product usage data to identify top users most likely to become advocates

PostHog
Attio
4 plays
npx gtm-skills add drill/power-user-scoring

Q&A Answer Crafting

Draft and post authoritative answers on Q&A platforms that build expertise reputation and drive profile clicks

Stack Exchange API
Dev.to API
Anthropic
1 play
npx gtm-skills add drill/qa-answer-crafting

Q&A Question Discovery

Identify and rank unanswered or poorly answered questions across Q&A platforms where your expertise can build authority

Stack Exchange API
SerpAPI
Dev.to API
1 play
npx gtm-skills add drill/qa-question-discovery

Referral Channel Scaling

Expand referral surfaces across in-app prompts, lifecycle emails, post-action triggers, and social sharing to multiply referral volume without proportional effort

Intercom
Loops
PostHog
3 plays
npx gtm-skills add drill/referral-channel-scaling

Referral Program

Design, launch, and optimize a customer referral program with tracking and rewards

PostHog
Loops
Intercom
8 plays
npx gtm-skills add drill/referral-program

Slack/Discord Content Posting

Create and post value-first original content to Slack/Discord communities that establishes authority

Slack API
Discord API
AI (Claude / GPT)
3 plays
npx gtm-skills add drill/slack-discord-content-posting

Slack/Discord Reconnaissance

Discover, evaluate, and rank Slack workspaces and Discord servers where your ICP is active

Clay
Web Search
Slack API
3 plays
npx gtm-skills add drill/slack-discord-reconnaissance

Slack/Discord Response Crafting

Craft authentic, value-first responses to Slack/Discord community threads that build authority and generate inbound interest

Slack API
Discord API
AI (Claude / GPT)
3 plays
npx gtm-skills add drill/slack-discord-response-crafting

Paid

13 drills

Ad Campaign Setup

Set up paid ad campaigns on Google, LinkedIn, or Meta with proper tracking and budget allocation

Google Ads
LinkedIn Ads
Meta Ads
5 plays
npx gtm-skills add drill/ad-campaign-setup

Budget Allocation

Allocate and rebalance paid media budget across channels based on performance data

PostHog
Google Ads
LinkedIn Ads
10 plays
npx gtm-skills add drill/budget-allocation

Display Campaign Build

Build and launch display advertising campaigns on Google Display Network and Meta Audience Network with placement targeting, creative, and conversion tracking

Google Ads
Meta Ads
PostHog
2 plays
npx gtm-skills add drill/display-campaign-build

Landing Page Pipeline

Build, launch, and optimize landing pages for paid campaigns and lead capture

Webflow
PostHog
Loops
12 plays
npx gtm-skills add drill/landing-page-pipeline

Newsletter Sponsor Booking

Negotiate, book, and manage paid newsletter sponsorship placements with tracked creative

Attio
Anthropic
PostHog
1 play
npx gtm-skills add drill/newsletter-sponsor-booking

Newsletter Sponsor Research

Find, evaluate, and rank newsletters for paid sponsorship based on ICP overlap, audience quality, and cost-efficiency

Clay
Attio
Paved
1 play
npx gtm-skills add drill/newsletter-sponsor-research

Paid Social Audience Builder

Build and refine paid social audiences on LinkedIn and Meta targeting problem-aware prospects who match your ICP

LinkedIn Ads
Meta Ads
Clay
2 plays
npx gtm-skills add drill/paid-social-audience-builder

Paid Social Lead Routing

Route leads from LinkedIn Lead Gen Forms and Meta Instant Forms into CRM, enrichment, and email nurture automatically

n8n
Attio
Clay
4 plays
npx gtm-skills add drill/paid-social-lead-routing

Podcast Sponsor Booking

Negotiate, book, submit ad copy, configure tracking, and collect results for a paid podcast sponsorship placement

Attio
Anthropic
PostHog
1 play
npx gtm-skills add drill/podcast-sponsor-booking

Podcast Sponsor Research

Find, evaluate, and rank podcasts accepting paid sponsorships based on ICP overlap, listener quality, and cost-efficiency

AdvertiseCast
Podcorn
Gumball
1 play
npx gtm-skills add drill/podcast-sponsor-research

Retargeting Setup

Configure retargeting pixels, build audiences, and launch campaigns to re-engage website visitors

Meta Ads
LinkedIn Ads
Google Ads
7 plays
npx gtm-skills add drill/retargeting-setup

Search Ads Performance Monitor

Continuously monitor search ad campaign KPIs, detect anomalies, and generate optimization recommendations

Google Ads
Microsoft Advertising
PostHog
1 play
npx gtm-skills add drill/search-ads-performance-monitor

Search Keyword Campaign Build

Research high-intent keywords, build exact-match search campaigns on Google and Microsoft Ads, and write responsive search ads

Google Ads
Microsoft Advertising
PostHog
1 play
npx gtm-skills add drill/search-keyword-campaign-build

Events

9 drills

Conference CFP Pipeline

Discover open CFPs, craft talk proposals, submit to conferences, and track acceptance rates

Clay
Attio
AI (Claude / GPT)
3 plays
npx gtm-skills add drill/conference-cfp-pipeline

Event Scouting

Discover and rank upcoming industry events for guerilla hallway demos based on ICP attendance density and venue accessibility

Clay
Attio
PostHog
3 plays
npx gtm-skills add drill/event-scouting

Field Event Attendee Nurture

Post-field-event follow-up workflow that segments attendees by engagement signals and converts high-intent participants to pipeline

Loops
Attio
n8n
1 play
npx gtm-skills add drill/field-event-attendee-nurture

Field Event Ops

End-to-end operations for in-person field events (dinners, happy hours, lunches) including venue sourcing, RSVP management, catering coordination, and day-of logistics

Attio
Loops
Cal.com
1 play
npx gtm-skills add drill/field-event-ops

Roundtable Attendee Nurture

Post-roundtable follow-up workflow that segments attendees by discussion engagement and converts high-intent participants to meetings

Loops
Attio
n8n
2 plays
npx gtm-skills add drill/roundtable-attendee-nurture

Roundtable Pipeline

Plan, curate invitees, execute, and capture insights from a micro-roundtable discussion with 5-10 senior prospects

Cal.com
Loops
Attio
2 plays
npx gtm-skills add drill/roundtable-pipeline

Webinar Attendee Nurture

Post-webinar multi-touch nurture workflow that segments attendees by engagement and routes high-intent leads to pipeline

Loops
Attio
n8n
5 plays
npx gtm-skills add drill/webinar-attendee-nurture

Webinar Pipeline

Plan, promote, execute, and follow up on webinars that generate qualified pipeline

Cal.com
Loops
PostHog
4 plays
npx gtm-skills add drill/webinar-pipeline

Webinar Series Automation

Automate recurring webinar series operations including topic selection, promotion, registration, and cross-event analytics

n8n
Loops
Attio
4 plays
npx gtm-skills add drill/webinar-series-automation

Partnerships

11 drills

Analyst Relationship Nurture

Maintain ongoing analyst and consultant relationships through automated update cadences, content sharing, and re-briefing triggers

n8n
Attio
Loops
2 plays
npx gtm-skills add drill/analyst-relationship-nurture

Analyst & Consultant Target Research

Identify, research, and prioritize industry analysts and consultants who influence your buyers' purchase decisions

Clay
Attio
Anthropic
2 plays
npx gtm-skills add drill/analyst-target-research

Creator Campaign Execution

Brief creators, manage the posting timeline, and capture results from each sponsored post

Attio
PostHog
n8n
1 play
npx gtm-skills add drill/creator-campaign-execution

Creator Outreach Pipeline

Outreach to B2B creators, negotiate sponsorship terms, and close deals

Instantly
Loops
Passionfroot
1 play
npx gtm-skills add drill/creator-outreach-pipeline

Creator Prospect Research

Find, evaluate, and rank B2B micro-influencers whose audience overlaps with your ICP

SparkToro
Modash
Passionfroot
1 play
npx gtm-skills add drill/creator-prospect-research

List Swap Email Copy

Write, personalize, and deliver a standalone swap email for a partner to send to their list

Anthropic
PostHog
Attio
1 play
npx gtm-skills add drill/list-swap-email-copy

Marketplace Template Creation

Research, create, and publish a free template or tool to 2-3 marketplaces as a lead-magnet with embedded CTAs and UTM tracking

Notion
Gumroad
Figma
1 play
npx gtm-skills add drill/marketplace-template-creation

Newsletter Shoutout Copy

Write, personalize, and deliver a co-marketing blurb for placement in a partner's newsletter

Anthropic
PostHog
1 play
npx gtm-skills add drill/newsletter-shoutout-copy

Partner Pipeline Automation

Automate partner outreach, scheduling, blurb delivery, and performance tracking at scale

n8n
Attio
PostHog
8 plays
npx gtm-skills add drill/partner-pipeline-automation

Partner Prospect Research

Find, audit, and qualify newsletter partners whose audiences overlap your ICP

Clay
Attio
Crossbeam
5 plays
npx gtm-skills add drill/partner-prospect-research

Partner Relationship Scoring

Score and rank connector relationships by intro quality, responsiveness, and deal conversion to optimize partner portfolio

Attio
PostHog
n8n
4 plays
npx gtm-skills add drill/partner-relationship-scoring

Earned

13 drills

Directory Listing Setup

Create, optimize, and manage product listings across software directories with keyword-targeted copy and UTM tracking

G2
Capterra
Product Hunt
2 plays
npx gtm-skills add drill/directory-listing-setup

Directory Review Generation

Systematically collect customer reviews on software directories using automated ask workflows and incentive tracking

Loops
Attio
n8n
3 plays
npx gtm-skills add drill/directory-review-generation

GitHub Community Automation

Automate GitHub issue responses, release cadence, cross-posting, and contributor engagement at scale

GitHub CLI
n8n
PostHog
3 plays
npx gtm-skills add drill/github-community-automation

GitHub Repo Promotion

Distribute a GitHub sample repo across developer channels to build initial traction and sustained traffic

GitHub CLI
PostHog
Loops
3 plays
npx gtm-skills add drill/github-repo-promotion

GitHub Repo Setup

Scaffold a complete public GitHub sample repo with README CTA, analytics, topics SEO, and social preview

GitHub CLI
PostHog
Loops
3 plays
npx gtm-skills add drill/github-repo-setup

Guest Post Article Pipeline

Write, review, and submit guest articles with strategic backlink placement for accepted pitches

Anthropic
Attio
PostHog
1 play
npx gtm-skills add drill/guest-post-article-pipeline

Guest Post Blog Discovery

Find, qualify, and rank industry blogs that accept guest posts using Ahrefs Content Explorer and Clay enrichment

Ahrefs
Clay
Attio
1 play
npx gtm-skills add drill/guest-post-blog-discovery

Guest Post Pitch Outreach

Craft and send personalized guest post pitches to blog editors with topic proposals and author credentials

Instantly
Attio
Clay
1 play
npx gtm-skills add drill/guest-post-pitch-outreach

Media Pitch Outreach

Craft and send personalized media pitches to journalists, newsletter editors, and podcast hosts for earned placements

Instantly
Attio
Clay
3 plays
npx gtm-skills add drill/media-pitch-outreach

Media Target Research

Find, qualify, and rank journalists, newsletter editors, and podcast hosts for earned media pitching

Muck Rack
BuzzSumo
ListenNotes
2 plays
npx gtm-skills add drill/media-target-research

Podcast Pitch Outreach

Craft and send personalized podcast guest pitch sequences to podcast hosts

Instantly
Attio
Clay
1 play
npx gtm-skills add drill/podcast-pitch-outreach

Podcast Prospect Research

Find and qualify relevant podcasts for founder guest appearances using directory APIs and enrichment

ListenNotes
Podchaser
Rephonic
1 play
npx gtm-skills add drill/podcast-prospect-research

SDK Package Scaffold

Scaffold a complete SDK package for one language with docs, tests, CI, and registry-optimized metadata

GitHub CLI
npm / PyPI / crates.io / RubyGems / NuGet / Maven
PostHog
1 play
npx gtm-skills add drill/sdk-package-scaffold

Product

48 drills

Activation Optimization

Identify and improve the activation metric that predicts long-term retention

PostHog
Intercom
n8n
28 plays
npx gtm-skills add drill/activation-optimization

Auto-Upgrade Execution

Automatically upgrade a customer's Stripe subscription when usage crosses a plan threshold, with opt-out window and rollback safety

Stripe
PostHog
n8n
3 plays
npx gtm-skills add drill/auto-upgrade-execution

Churn Intervention Routing

Route at-risk users to tiered interventions based on churn risk score and primary signal

PostHog
Intercom
Loops
2 plays
npx gtm-skills add drill/churn-intervention-routing

Churn Prevention

Detect churn signals from usage data and trigger interventions to retain at-risk customers

PostHog
Intercom
Loops
23 plays
npx gtm-skills add drill/churn-prevention

Churn Risk Scoring

Build a behavioral churn risk model that scores users daily based on usage signals and outputs scored cohorts for intervention routing

PostHog
n8n
Attio
4 plays
npx gtm-skills add drill/churn-risk-scoring

Churn Signal Extraction

Extract behavioral churn signals from PostHog usage data and compute weighted risk scores for each user

PostHog
Anthropic
Attio
3 plays
npx gtm-skills add drill/churn-signal-extraction

Cohort Insight Generation

Analyze cohort retention data to generate ranked, actionable insights with root-cause hypotheses and recommended interventions

Anthropic
PostHog
Attio
2 plays
npx gtm-skills add drill/cohort-insight-generation

Cohort Retention Extraction

Extract structured retention data by signup cohort from PostHog, compute survival curves, and identify divergent cohorts

PostHog
Anthropic
2 plays
npx gtm-skills add drill/cohort-retention-extraction

Downgrade Intent Detection

Detect behavioral signals indicating a user is considering downgrading their plan, score intent severity, and route to intervention workflows

PostHog
n8n
Attio
1 play
npx gtm-skills add drill/downgrade-intent-detection

Downgrade Intercept Flow

Build and deploy in-product and email intervention surfaces that intercept users showing downgrade intent with personalized retention offers

Intercom
Loops
PostHog
1 play
npx gtm-skills add drill/downgrade-intercept-flow

Engagement Alert Routing

Route engagement drop alerts to the right intervention channel based on risk tier, account value, and drop pattern

n8n
Intercom
Loops
4 plays
npx gtm-skills add drill/engagement-alert-routing

Engagement Score Computation

Build and run a per-user engagement scoring pipeline that computes composite scores from usage frequency, feature breadth, session depth, and recency signals

PostHog
Attio
n8n
6 plays
npx gtm-skills add drill/engagement-score-computation

Feature Adoption Monitor

Track progressive feature discovery rates, tier transition velocity, and identify stalled users for intervention

PostHog
n8n
Intercom
16 plays
npx gtm-skills add drill/feature-adoption-monitor

Feature Announcement

Announce new features through coordinated in-app messages, email campaigns, and changelog updates

Intercom
Loops
Ghost
13 plays
npx gtm-skills add drill/feature-announcement

Feature Readiness Gating

Define readiness signals per feature tier and gate advanced features behind them using PostHog and Intercom

PostHog
Intercom
n8n
6 plays
npx gtm-skills add drill/feature-readiness-gating

Gamification Event Tracking

Instrument all gamification events in PostHog and build funnels, cohorts, and dashboards for gamification measurement

PostHog
n8n
2 plays
npx gtm-skills add drill/gamification-event-tracking

Gamification Reward Delivery

Deliver gamification rewards and celebrations via Intercom in-app messages and Loops email notifications

Intercom
Loops
n8n
1 play
npx gtm-skills add drill/gamification-reward-delivery

Gamification System Design

Design a gamification system with streaks, badges, points, and leaderboards mapped to retention-critical product actions

PostHog
Intercom
3 plays
npx gtm-skills add drill/gamification-system-design

Health Score Alerting

Route health score changes to interventions — in-app messages for at-risk, personal outreach for critical, expansion prompts for healthy

Attio
Intercom
Loops
4 plays
npx gtm-skills add drill/health-score-alerting

Health Score Model Design

Design a composite account health score from usage, engagement, support, and adoption dimensions

PostHog
Attio
n8n
3 plays
npx gtm-skills add drill/health-score-model-design

Invite Flow Setup

Build the in-product invite mechanism with contextual triggers, frictionless sharing, and full event tracking

PostHog
Intercom
Loops
1 play
npx gtm-skills add drill/invite-flow-setup

Lead Capture Surface Setup

Build and deploy a single-CTA lead capture surface (form, inline calendar, or chat widget) with full tracking and CRM routing

Webflow
Cal.com
Intercom
17 plays
npx gtm-skills add drill/lead-capture-surface-setup

NPS Feedback Loop

Run NPS surveys, analyze responses, and close the feedback loop with customers

Intercom
PostHog
Loops
25 plays
npx gtm-skills add drill/nps-feedback-loop

Onboarding Flow

Build a multi-channel onboarding experience using in-app tours, lifecycle emails, and analytics tracking

Intercom
Loops
PostHog
17 plays
npx gtm-skills add drill/onboarding-flow

Onboarding Health Monitor

Continuous per-persona onboarding health monitoring with anomaly alerts, cohort drift detection, and weekly automated reports

PostHog
n8n
Attio
9 plays
npx gtm-skills add drill/onboarding-health-monitor

Onboarding Persona Scaling

Scale persona-specific onboarding from 2-3 personas to 5+ with multi-channel delivery, automated persona classification, and per-segment optimization

Intercom
PostHog
Loops
9 plays
npx gtm-skills add drill/onboarding-persona-scaling

Onboarding Personalization

Route new users into persona-specific onboarding tours based on role, use case, and signup context to maximize activation

Intercom
PostHog
n8n
5 plays
npx gtm-skills add drill/onboarding-personalization

Onboarding Sequence Automation

Wire onboarding email sequences to behavioral triggers using n8n, PostHog events, and Loops API for always-on delivery

n8n
PostHog
Loops
11 plays
npx gtm-skills add drill/onboarding-sequence-automation

Onboarding Sequence Design

Map onboarding milestones, write behavioral email content, and define send timing for a signup-to-activation email sequence

Loops
PostHog
12 plays
npx gtm-skills add drill/onboarding-sequence-design

Pricing Experiment Runner

Run controlled pricing experiments using Stripe price objects, PostHog feature flags, and cohort-based rollout

PostHog
Stripe
n8n
6 plays
npx gtm-skills add drill/pricing-experiment-runner

Pricing Health Monitor

Continuously monitor pricing KPIs (ARPU, NRR, churn by plan, usage-to-revenue ratio) and alert on anomalies

PostHog
Stripe
n8n
4 plays
npx gtm-skills add drill/pricing-health-monitor

Seat Expansion Prompt Delivery

Deliver contextual seat expansion prompts via in-app messages, email, and sales routing based on account tier and expansion readiness

Intercom
Loops
Attio
2 plays
npx gtm-skills add drill/seat-expansion-prompt-delivery

Seat Growth Signal Detection

Detect team growth signals — invitations sent, collaboration spikes, new user additions — and score accounts for seat expansion readiness

PostHog
n8n
Attio
2 plays
npx gtm-skills add drill/seat-growth-signal-detection

Support-Churn Correlation

Correlate support ticket patterns with actual churn events to validate and tune churn prediction from support data

PostHog
Anthropic
Attio
3 plays
npx gtm-skills add drill/support-churn-correlation

Support Ticket Analysis

Extract, classify, and analyze support ticket patterns to identify churn signals and product gaps

Intercom
Anthropic
PostHog
4 plays
npx gtm-skills add drill/support-ticket-analysis

Upgrade Prompt Health Monitor

Track upgrade prompt performance across trigger types, surfaces, and segments with automated degradation alerts

PostHog
n8n
Attio
5 plays
npx gtm-skills add drill/upgrade-prompt-health-monitor

Upgrade Prompt

Detect usage thresholds that signal upgrade readiness and trigger contextual upsell prompts

PostHog
Intercom
Loops
25 plays
npx gtm-skills add drill/upgrade-prompt

Usage Alert Delivery

Deliver contextual usage threshold alerts via in-app messages and email, routing high-value accounts to sales for expansion conversations

n8n
Intercom
Loops
3 plays
npx gtm-skills add drill/usage-alert-delivery

Usage Drop Detection

Detect per-account engagement drops by comparing recent activity to historical baselines, then classify risk tiers for intervention routing

PostHog
n8n
Attio
3 plays
npx gtm-skills add drill/usage-drop-detection

Usage Milestone Rewards

Celebrate user achievements at key usage milestones to drive engagement and retention

PostHog
Intercom
Loops
4 plays
npx gtm-skills add drill/usage-milestone-rewards

Usage Pricing Model Analysis

Analyze product usage data to identify optimal pricing tiers, thresholds, and value metrics for usage-based pricing

PostHog
Stripe
Attio
5 plays
npx gtm-skills add drill/usage-pricing-model-analysis

Usage Threshold Detection

Detect per-account usage approaching plan limits by comparing current consumption against plan caps, then classify urgency tiers for alert routing

PostHog
n8n
Attio
8 plays
npx gtm-skills add drill/usage-threshold-detection

Video Tutorial Engagement Tracking

Instrument video tutorial events in PostHog, build engagement funnels, and connect Loom analytics to product metrics

PostHog
Loom
n8n
1 play
npx gtm-skills add drill/video-tutorial-engagement-tracking

Video Tutorial Personalization

Route users to persona-specific video tutorials based on behavior, role, and onboarding progress using PostHog cohorts and Intercom

PostHog
Intercom
Loops
1 play
npx gtm-skills add drill/video-tutorial-personalization

Viral Loop Instrumentation

Instrument the complete viral funnel in PostHog — from trigger action through share, landing, signup, and activation — with cohort and funnel analysis

PostHog
n8n
1 play
npx gtm-skills add drill/viral-loop-instrumentation

Viral Mechanic Design

Design a product-native viral mechanic (invite, share, collaborate) that creates a loop where usage by one user exposes the product to non-users

PostHog
Intercom
1 play
npx gtm-skills add drill/viral-mechanic-design

Winback Campaign

Build and send targeted winback campaigns to churned users segmented by churn reason, with multi-channel delivery and reactivation tracking

Loops
PostHog
Attio
2 plays
npx gtm-skills add drill/winback-campaign

Workflow Behavior Analysis

Analyze user behavior sequences to identify workflow inefficiencies, missed features, and optimization opportunities

PostHog
Anthropic
2 plays
npx gtm-skills add drill/workflow-behavior-analysis

Core

16 drills

A/B Test Orchestrator

Design, run, and analyze A/B tests for GTM plays using PostHog feature flags and experiments

PostHog
n8n
194 plays
npx gtm-skills add drill/ab-test-orchestrator

Autonomous Optimization

Continuous improvement loop that detects metric changes, generates hypotheses, runs experiments, and auto-implements winners

PostHog
Anthropic
n8n
236 plays
npx gtm-skills add drill/autonomous-optimization

Build a Prospect List

Source, enrich, and qualify prospects matching your ICP using Clay and your CRM

Clay
Attio
Apollo
24 plays
npx gtm-skills add drill/build-prospect-list

Dashboard Builder

Build PostHog dashboards that give real-time visibility into GTM performance by motion

PostHog
113 plays
npx gtm-skills add drill/dashboard-builder

Demo Performance Monitor

Continuously monitor discovery-to-demo-to-deal conversion funnel and detect degradation patterns

PostHog
n8n
Attio
3 plays
npx gtm-skills add drill/demo-performance-monitor

Enrich and Score Prospects

Run Clay enrichment waterfalls and apply lead scoring to prioritize outreach

Clay
Clearbit
People Data Labs
11 plays
npx gtm-skills add drill/enrich-and-score

Experiment Hypothesis Design

Generate testable hypotheses from product data, rank by expected impact, and calculate required sample sizes

PostHog
Anthropic
Attio
2 plays
npx gtm-skills add drill/experiment-hypothesis-design

Follow-Up Automation

Build n8n workflows that automate multi-touch follow-up sequences across channels

n8n
Attio
Instantly
42 plays
npx gtm-skills add drill/follow-up-automation

ICP Definition

Define and validate your Ideal Customer Profile using data from closed deals and market research

Attio
Clay
PostHog
56 plays
npx gtm-skills add drill/icp-definition

Meeting Booking Flow

Set up a seamless meeting booking flow from Cal.com through CRM and follow-up automation

Cal.com
Attio
n8n
7 plays
npx gtm-skills add drill/meeting-booking-flow

PostHog GTM Events

Define and implement a standard event taxonomy in PostHog for all GTM motions

PostHog
217 plays
npx gtm-skills add drill/posthog-gtm-events

Signal Detection

Monitor and act on buying signals like job changes, funding rounds, and hiring sprees

Clay
Apollo
LinkedIn
23 plays
npx gtm-skills add drill/signal-detection

Signup Funnel Audit

Instrument and audit a self-serve signup funnel to identify conversion drop-offs, friction points, and baseline metrics

PostHog
n8n
2 plays
npx gtm-skills add drill/signup-funnel-audit

Threshold Engine

Define pass/fail thresholds and guardrails for every GTM play to enforce data-driven progression

PostHog
n8n
227 plays
npx gtm-skills add drill/threshold-engine

Tool Sync Workflow

Build n8n workflows that keep your GTM tools in sync automatically

n8n
Attio
PostHog
35 plays
npx gtm-skills add drill/tool-sync-workflow

Warm Intro Request

Map mutual connections and request warm introductions to high-value prospects

LinkedIn
Attio
Clay
9 plays
npx gtm-skills add drill/warm-intro-request