Outbound With Short Video
Lead outbound with personalized Loom videos embedded as GIF thumbnails in cold emails. Record 60-90 second videos referencing each prospect by name and signal, track watch-through via Loom analytics, and route follow-ups based on video engagement level.
npx gtm-skills add marketing/solution-aware/outbound-with-short-videoOutcome
>=10% video completion rate AND >=2 meetings booked in 1 week
Leading Indicators
- Video completion rate
- Thumbnail click-through rate
- Meetings booked from video
Instructions
-
Run the icp-definition drill to define your target prospect criteria for video outreach.
-
Run the build-prospect-list drill to source 20-30 contacts from Clay/Apollo with enrichment signals (funding, hiring, job changes).
-
Record 15-25 personalized Loom videos (60-90 seconds each) following this structure: greeting by name, reference their specific signal, connect to your value prop, brief proof point, CTA to book a call.
-
Add a Cal.com booking link CTA button to each Loom video.
-
Copy the Loom GIF thumbnail for each video and build a 3-step email sequence in Instantly: video email (Day 0), text follow-up (Day 3), breakup with video link (Day 7).
-
Send to 15-25 prospects on weekdays, 8am-11am in their timezone.
-
Check Loom dashboard daily for view data: who watched, watch percentage, CTA clicks.
-
Log all results in Attio: video_sent, video_watched, watch_percentage, email_replied, meeting_booked.
-
Run the threshold-engine drill to evaluate: >=10% video completion rate (watched >75%) AND >=2 meetings booked.
-
If PASS, proceed to Baseline. If FAIL, diagnose: low click rate = fix subject line, low completion = shorten video, watched but no meetings = fix CTA.
Recommendations
Time
4 hours over 1 week
Play-specific cost
Free (Loom Starter) or ~$50/mo (Loom Business + Instantly Growth)