Product
Retain
User Engagement Scoring
Score users by engagement level to prioritize high-value users and identify disengaged users.
CaptureProduct
$
npx gtm-skills add product/retain/engagement-scoringOutcome
Score all users
Leading Indicators
- Score accuracy
- Engagement correlation
- Predictive value
Instructions
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Define success metric and pass threshold (Score all users).
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In PostHog, create events for key actions; ensure app tracks all interactions.
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Instrument critical path with clear PostHog event names.
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Build minimum viable version with simple UI.
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Launch to 10-20 users via PostHog feature flag.
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Track progression in PostHog; create funnels for drop-off analysis.
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After 7 days, compute metrics vs. threshold.
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Review PostHog data for patterns and friction.
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If passed, document and proceed to Baseline; if not, iterate.
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Record observations for optimization.
Recommendations
Time
5 hours over 1 week
Play-specific cost
Free
Tools
PostHogProduct Analytics