Intent Signal Tracking

Define 5-7 high-intent signals in a spreadsheet: demo request, pricing page >=2 visits, case study download, product comparison page, LinkedIn company page view, job posting for relevant role, funding announcement.

Set up PostHog to track key website intent events (pricing_page_viewed, demo_requested, case_study_downloaded) with properties for visitor company and timestamp.

Manually check PostHog daily for high-intent events; export 10-15 accounts that triggered >=2 signals in the past 7 days to a spreadsheet.

Set pass threshold: >=5 accounts show >=2 intent signals in 1 week, and outreach to these accounts yields >=30% reply rate vs <15% for non-intent accounts.

For each high-intent account, research company (LinkedIn, website, news) and identify 2-3 stakeholders; find emails using Apollo or Clay.

Send personalized emails referencing specific intent signals (e.g., "Saw you checked out our ROI calculator—here's how customers save 40% on X") within 24 hours of signal.

Log all outreach in Attio with custom field for intent_signal_type; track responses and meetings booked.

In PostHog, create events for intent_account_identified and intent_outreach_sent with properties for signal type and response outcome.

After 1 week, compare reply rate and meeting rate for intent-based outreach vs non-intent cold outreach.

If intent-based outreach has >=2x reply rate, document signal definitions and outreach templates, then proceed to Baseline; otherwise refine signals or messaging.