Signup Funnel Optimization
Instrument, diagnose, and autonomously optimize the self-serve signup funnel to maximize conversion rate across all visitor segments.
npx gtm-skills add product/onboard/self-serve-signup-optimizationOutcome
Signup funnel fully instrumented with baseline CVR measured and primary bottleneck identified
Leading Indicators
- Signup page CVR
- Form start rate
- Form completion rate
- Form error rate
Instructions
-
Run signup-funnel-audit drill to instrument every signup step with PostHog events (page view, form focus, field completion, field errors, submission, account creation, email verification).
-
Run posthog-gtm-events drill to align signup events with standard naming convention.
-
Wait 7 days for baseline data collection.
-
Build PostHog funnel and identify the step with the largest absolute drop-off.
-
Review 15-20 session recordings of users who dropped off at the primary bottleneck.
-
Categorize friction: form confusion, validation blocking, mobile issues, trust concerns.
-
Record baseline metrics: signup page CVR, form start rate, form completion rate, form error rate, mobile vs desktop CVR.
-
Run threshold-engine drill to evaluate: is data clean, are events firing, and is the primary bottleneck identified?
-
If pass, proceed to Baseline with documented baselines and prioritized friction list.
-
If fail (missing events or noisy data), fix instrumentation and re-run 7-day collection.
Recommendations
Time
6 hours over 1 week
Play-specific cost
Free (PostHog free tier: 1M events + 5K recordings/mo)