Content Cluster Strategy

Choose one broad topic your ICP cares about (e.g., "customer onboarding", "data pipelines"); research 10-15 related subtopics using AnswerThePublic or Ahrefs.

Create a simple content map in a spreadsheet: 1 pillar page (comprehensive 2,000+ word guide) connected to 5-8 cluster pages (focused 800-1,200 word articles on subtopics).

Write the pillar page first: cover the topic comprehensively with sections for each subtopic; include table of contents, examples, and CTAs.

Write 3 cluster pages that dive deep into specific subtopics; in each cluster page, link back to the pillar page and to 1-2 related cluster pages.

In the pillar page, add contextual links to each cluster page; ensure all pages are internally linked in a logical hierarchy.

Set up PostHog to track page views, time on page, scroll depth, and conversions for the pillar and cluster pages.

Set pass threshold: ≥400 combined page views and ≥3 conversions from the 4 pages within 4 weeks.

Submit all pages to Google Search Console; monitor indexing and keyword rankings for pillar and cluster keywords.

After 4 weeks, analyze PostHog and Search Console: measure total organic traffic, internal link click-through rate, and conversion rate.

If you hit the threshold, document your cluster topic, structure, and linking strategy and proceed to Baseline; if not, refine topics or improve content depth.