Founder calls to prospects
Outbound calls from the founder to a tight list of qualified prospects, from a small smoke test through scaled call volume and agent-driven optimization that sustains or improves meeting rate over time.
npx gtm-skills add sales/qualified/qualified-prospect-callsOutcome
≥ 2 meetings booked in 1 week from ≤ 30 dials
Leading Indicators
- Connect rate
- Dials attempted
- Meeting conversion rate
- Average call duration
Instructions
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Run the icp-definition drill to define your ICP for phone outreach: company size, industry, titles, pain points, triggering events.
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Run the build-prospect-list drill to source 40-50 contacts from Clay and Apollo. Run enrich-and-score to filter to top 20-30 with direct phone numbers.
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For each prospect, prepare a one-paragraph call brief: name, title, company, signal, problem connection, open-ended question. Store as Attio notes.
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Run the meeting-booking-flow drill to create a Cal.com 'Discovery Call — 15 min' event type.
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Human action required: Founder calls 20-30 prospects in 1-hour blocks (Tue-Thu, 8-10am or 4-5pm prospect timezone). Follow cold-call-framework structure.
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Log every call in Attio: disposition (Connected/Voicemail/No Answer), outcome (Meeting Set/Follow-Up/Not Interested), duration, objection, signal used.
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Run threshold-engine drill: compute connect rate, meeting conversion rate, total meetings. Pass: >= 2 meetings. Fail: diagnose connect rate vs conversion rate.
Recommendations
Time
3 hours over 1 week
Play-specific cost
Free