Video Tutorial System
Build a library of video tutorials for user education. Record persona-targeted walkthroughs, embed them in-app and via email, track engagement through PostHog, and autonomously optimize content and delivery to sustain activation lift.
npx gtm-skills add product/onboard/video-tutorial-libraryOutcome
>=30% play rate AND >=1.5x activation lift for tutorial watchers
Leading Indicators
- Video play rate
- Video completion rate
- Post-video activation rate
- Tutorial watcher vs non-watcher activation lift
Instructions
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Query PostHog onboarding funnel for the 5 highest drop-off steps.
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Run the
video-content-pipelinedrill to record 5 tutorials (one per friction step, <3 min each, Loom screen+cam). -
Edit in Descript: remove filler words, add captions, trim to tight.
-
Embed Loom GIF thumbnails in-app at each friction point and in the onboarding email sequence via
onboarding-sequence-designdrill. -
Instrument PostHog events: video_tutorial_impression, video_tutorial_started, video_tutorial_completed, video_tutorial_activated.
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Expose to 50-100 new users for 7 days.
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Run
threshold-enginedrill: >=30% play rate AND tutorial watchers activate at >=1.5x non-watchers. -
If PASS, proceed to Baseline. If FAIL, diagnose funnel (low play rate = bad placement; low completion = too long; low activation = weak CTA).
Recommendations
Time
8 hours over 1 week
Play-specific cost
Free (Loom free tier, Descript free tier, PostHog free tier)