Publish Blog Posts on Ghost

Prerequisites

• Ghost instance with Admin API access
• Admin API key generated (Ghost Admin > Integrations > Custom Integration)

Steps

1. Create a post via Admin API. Use the Ghost Admin API to create posts programmatically:

   POST /ghost/api/admin/posts/
   {
     "posts": [{
       "title": "Cold Email Best Practices for 2025",
       "html": "<p>Content here...</p>",
       "status": "draft",
       "tags": [{"name": "outbound"}, {"name": "email"}],
       "feature_image": "https://cdn.example.com/image.jpg"
     }]
   }
   

   Write content in HTML or use Ghost's Mobiledoc format. Structure with H2/H3 headings, short paragraphs, and images.

2. Set SEO metadata via API. Include meta fields in the post creation:

   { "meta_title": "Cold Email Best Practices (under 60 chars)", "meta_description": "Learn the cold email...(under 155 chars)", "slug": "cold-email-best-practices" }
   

3. Add tags and author. Include tags for categorization and set the correct author in the API payload. Tags help with site navigation and internal linking.

4. Preview before publishing. Use the status: "draft" flag to create the post as a draft first. Retrieve via GET /ghost/api/admin/posts/<id>/ to verify formatting.

5. Publish via API. Update the post status to publish immediately or schedule:

   PUT /ghost/api/admin/posts/<id>/
   { "posts": [{ "status": "published", "published_at": "2025-04-01T09:00:00Z" }] }
   

6. Automate distribution. After publishing, use n8n to automatically share the post: post to LinkedIn via API, send to newsletter subscribers via Loops, and capture the URL for email outreach campaigns.