Send Ghost Newsletters

Prerequisites

Ghost instance with newsletter feature enabled
Subscriber list with segmented members

Steps

Configure newsletter settings via API. Use the Ghost Admin API to manage newsletter configuration:

GET /ghost/api/admin/newsletters/
PUT /ghost/api/admin/newsletters/<id>/
{ "newsletters": [{ "sender_name": "Your Name", "sender_email": "hello@company.com" }] }

Create a newsletter post via API. Create a post with email delivery enabled:

POST /ghost/api/admin/posts/
{
  "posts": [{
    "title": "Weekly Update: March 2025",
    "html": "<p>Newsletter content...</p>",
    "email_segment": "status:free",
    "newsletter": { "id": "<newsletter-id>" }
  }]
}

Choose recipient segment: all subscribers, free members, paid members, or a specific label.

Write for email format. Keep paragraphs short -- email renders differently than web. Ghost posts double as email content, so optimize for both.
Send a test email. Use the Ghost Admin API to send a test email before broadcasting to verify formatting, links, and images render correctly.
Publish and send. Update the post status to published with email_only: true or both web and email. Schedule for optimal send time (Tuesday-Thursday, 9-11am).
Monitor analytics via API. Query post analytics:
```
GET /ghost/api/admin/posts/<id>/
```
Check email open rates, click rates, and unsubscribes. Target: >40% open rate, >5% click rate, <0.5% unsubscribe rate.

Send Ghost Newsletters

Instructions

Send Ghost Newsletters

Prerequisites

Steps