Create LinkedIn Ad Creative

Step-by-step

1. Write the ad headline (under 70 characters): focus on the benefit, not the feature. 'Cut your sales cycle in half' beats 'AI-powered sales tool'.
2. Write the ad description (under 150 characters): support the headline with specificity — a stat, a proof point, or a clear value prop.
3. Choose the CTA button: 'Learn More' for awareness, 'Download' for content, 'Sign Up' for trials, 'Request Demo' for high-intent.
4. Design the image (1200x627px for single image): use bold text overlay with one key message, your logo, and a contrasting CTA. Avoid stock photos.
5. For carousel ads: 3-5 cards, each making one point. Tell a story across cards: problem → impact → solution → proof → CTA.
6. For video ads: keep under 30 seconds. Start with the hook in the first 3 seconds. Add captions (80%+ LinkedIn video is watched on mute).
7. Create 3-5 ad variants per campaign: test different headlines, images, and CTAs. Let LinkedIn optimize toward the winner.
8. Use social proof in ad copy: '500+ teams use [product]', 'Rated 4.8 on G2', or include a customer quote.
9. Ensure brand consistency: use your brand colors, fonts, and tone. Ads should feel like a natural extension of your content.
10. Refresh creative every 2-4 weeks: ad fatigue sets in quickly on LinkedIn. Update images and copy to maintain performance.