Podcast Host Enrichment

Given a list of podcast hosts, find their verified email addresses, LinkedIn profiles, and Twitter handles so you can pitch them directly.

Tool Options

| Tool | Method | Best For | |------|--------|----------| | Clay | Waterfall enrichment (multiple providers) | Highest find rate, automated | | Apollo | People search API | Direct email lookup by name + company | | Hunter.io | Domain search API | Email by domain | | Clearbit | Enrichment API | Company + person data | | Manual LinkedIn | LinkedIn Sales Navigator search | When automated methods fail |

Clay Enrichment (Primary)

Step 1: Set up the Clay table

Create a Clay table with columns:

• podcast_name (text)
• host_name (text)
• podcast_website (URL)
• host_linkedin (URL — if found from Podchaser or manual search)
• host_twitter (URL — from podcast RSS or show notes)

Import your qualified podcast list from the podcast-directory-search step.

Step 2: Run enrichment waterfall

Add enrichment columns in this priority order:

1. Find email from LinkedIn URL (if available): Use Clay's LinkedIn enrichment to pull the associated email
2. Find email from name + domain: Use Clay's email finder (stacks Hunter.io, Clearbit, Apollo) with host_name + podcast_website domain
3. Find email from podcast RSS: Parse the RSS <itunes:owner><itunes:email> field — many podcasts publish the host's email in their feed metadata
4. Apollo fallback: Search Apollo for the host by name + company/podcast name

Step 3: Verify emails

Add a Clay email verification column. This checks deliverability before you send any pitch. Skip hosts with catch-all or unverifiable emails — prioritize verified addresses.

Step 4: Enrich with context

Add columns that help personalize your pitch:

• Recent episode title: Pull from RSS or ListenNotes. Reference their latest episode in your pitch.
• Host LinkedIn headline: Shows their focus area — match your pitch angle to it.
• Podcast guest history: Search ListenNotes for type=episode on this podcast to see what kind of guests they book.

Apollo People Search API

POST https://api.apollo.io/v1/people/match
Header: Content-Type: application/json
Header: X-Api-Key: {APOLLO_API_KEY}

{
  "first_name": "Jane",
  "last_name": "Smith",
  "organization_name": "The SaaS Podcast",
  "domain": "thesaaspodcast.com"
}

Response includes: email, linkedin_url, title, organization.

RSS Feed Email Extraction

Many podcast hosts publish their email in the RSS feed. Parse the XML:

import feedparser
feed = feedparser.parse("https://podcast-rss-url.com/feed.xml")
owner_email = feed.feed.get("publisher_detail", {}).get("email")
# Also check: feed.feed.get("author_detail", {}).get("email")

This is the highest-signal email — it is the address the host chose to publish publicly for their podcast.

Output

A Clay table or Attio list with verified contact info for each podcast host:

• Host name
• Verified email
• LinkedIn URL
• Twitter handle
• Podcast name
• Recent episode reference
• Contact method preference (email > Twitter DM > LinkedIn InMail)

Error Handling

• No email found: Fall back to Twitter DM or LinkedIn connection request with pitch note
• Catch-all domain: Send but monitor bounce rate. If bounce > 5%, pause and switch to social outreach
• Host uses booking form: Some podcasts have a "Be a Guest" page. Flag these for manual or form-fill approach instead of email