Partner Marketplace Review API

Monitor incoming reviews, respond to them programmatically, and trigger review request workflows for partner ecosystem marketplace listings. Reviews directly impact marketplace search ranking and conversion rates.

Prerequisites

• Active listings on 1+ partner marketplaces (output from partner-marketplace-listing-api)
• Developer/partner API credentials for each marketplace
• CRM (Attio, HubSpot, Salesforce, Pipedrive, or Clarify) with customer data for review targeting

Salesforce AppExchange

Fetch reviews

GET https://appexchange.salesforce.com/api/v1/listings/{listing_id}/reviews?page=1&per_page=50&sort=newest
Authorization: Bearer {SF_PARTNER_TOKEN}

Response:

{
  "reviews": [
    {
      "id": "rev_123",
      "author": "John D.",
      "company": "Acme Corp",
      "rating": 5,
      "title": "Great integration",
      "body": "Easy setup and reliable sync...",
      "created_at": "2026-03-15T10:00:00Z",
      "responded": false
    }
  ],
  "total": 42,
  "avg_rating": 4.6
}

Respond to a review

POST https://appexchange.salesforce.com/api/v1/listings/{listing_id}/reviews/{review_id}/response
Authorization: Bearer {SF_PARTNER_TOKEN}

{
  "body": "Thank you for the feedback, John. We're glad the integration is working well for Acme. If you ever need help, reach out to support@yourproduct.com."
}

HubSpot App Marketplace

Fetch reviews

GET https://api.hubspot.com/developer/v2/apps/{app_id}/reviews?limit=50
Authorization: Bearer {HUBSPOT_DEV_TOKEN}

Response includes: reviews[] with author, rating, body, created_at, response (null if not yet responded).

Respond to a review

POST https://api.hubspot.com/developer/v2/apps/{app_id}/reviews/{review_id}/response
Authorization: Bearer {HUBSPOT_DEV_TOKEN}

{
  "body": "Thanks for the review! We're happy to hear the HubSpot integration is saving your team time."
}

Shopify App Store

Fetch reviews

GET https://partners.shopify.com/api/v1/apps/{app_id}/reviews?page=1&limit=50&sort=newest
Authorization: Bearer {SHOPIFY_PARTNER_TOKEN}

Response includes: reviews[] with author_store, rating, body, created_at, reply (null if not replied).

Reply to a review

POST https://partners.shopify.com/api/v1/apps/{app_id}/reviews/{review_id}/reply
Authorization: Bearer {SHOPIFY_PARTNER_TOKEN}

{
  "body": "Thanks for the feedback! We just released an update that addresses the setup speed you mentioned."
}

Shopify allows one reply per review. Edits require deleting the existing reply first.

Slack App Directory

Slack App Directory does not expose a review API. Reviews are visible on the listing page but must be monitored manually or via web scraping.

Via Clay Claygent fallback:

Prompt: "Go to https://slack.com/apps/{app_id}. Scroll to the Reviews section. Extract all reviews: author name, rating (stars), review text, date. Return as JSON array."

Review Monitoring Workflow

Set up an n8n cron (daily, 8am) that:

1. Calls the review API for each marketplace listing
2. Filters for reviews where responded == false or reply == null
3. For negative reviews (1-3 stars): send immediate Slack alert with review text and recommended response
4. For positive reviews (4-5 stars): queue for response within 48 hours
5. Log all new reviews to Attio as notes on the marketplace campaign record

Review Request Workflow

To systematically build review volume:

1. Query Attio for customers who: (a) have been active 30+ days, (b) use the specific integration, (c) have not been asked for a review in the last 90 days
2. Send a review request email via Loops or Instantly with a direct link to the marketplace review page
3. Track: emails sent, review page clicks (via UTM), reviews posted (via review API delta)
4. Cadence: request reviews from 5-10 customers per week. Never batch-blast.

Review request link format per marketplace:

• AppExchange: https://appexchange.salesforce.com/appxReviews?listingId={listing_id}
• HubSpot: https://ecosystem.hubspot.com/marketplace/apps/{app_slug}/reviews/new
• Shopify: https://apps.shopify.com/{app_handle}/reviews/new

Error Handling

• 404 Not Found: Review may have been deleted by the author or platform moderation.
• 403 Forbidden: Response privileges require verified vendor status on the marketplace.
• Rate limit: Most review APIs share rate limits with the main listing API. Batch review fetches.
• Review removed: If a positive review disappears, it may have been flagged. Do not re-request from the same customer.

Alternative Tools

• Birdeye: Aggregates reviews across platforms, supports response from a single dashboard
• Podium: Review management with automated request sequences
• ReviewTrackers: Multi-platform review monitoring with sentiment analysis
• Trustpilot: B2B review platform with API for review collection and management
• Delighted: NPS + review request automation