Track Loom Video Analytics

Prerequisites

• Loom account with shared videos
• Loom API access (Business plan)

Steps

1. Query video analytics via API. Use the Loom API to retrieve engagement data for your videos:

   GET /v1/videos/<video-id>/analytics
   

   Returns: total views, unique viewers, average watch percentage, and viewer list.

2. Check the viewer list. The API returns who watched (by email if logged in) and how much they watched. This data is critical for sales follow-up prioritization.

3. Prioritize follow-ups based on engagement. A prospect who watched 90% of your demo is more interested than one who watched 10%. Build an n8n workflow that scores viewers by watch percentage and creates prioritized follow-up tasks in Attio.

4. Set up view notifications. Configure Loom webhooks to notify you in real-time when someone watches your video. Follow up within hours for maximum impact.

5. Track CTA engagement. If you added a CTA button (book a call, visit pricing), the API returns how many viewers engaged with it. Use this to measure video-to-meeting conversion rates.

6. Sync to CRM and analytics. Build an n8n workflow: Loom webhook (video viewed) -> Attio (update contact with "watched demo video" activity) -> PostHog (capture video_viewed event with properties: video_id, watch_percentage, viewer_email). This connects video engagement to your pipeline.