Community Content Posting

This drill produces original posts for target subreddits — the kind that earn hundreds of upvotes, get saved, and position you as a domain expert. These are not repurposed blog posts; they are written natively for Reddit's culture and format.

Input

• Target subreddit engagement profiles (from community-reconnaissance)
• Your expertise areas, data, frameworks, and case studies
• Recent trending topics in each target subreddit

Steps

1. Research what performs in each subreddit

Using the reddit-api-read fundamental, pull the top posts from each target subreddit:

GET /r/SUBREDDIT/top?t=month&limit=50

For each subreddit, analyze the top 20 posts and identify:

• Format patterns: Are top posts long-form guides, quick tips, questions, data shares, or stories?
• Title patterns: Do top titles use numbers ("7 lessons from..."), questions ("How do you handle..."), or statements ("We grew from X to Y by...")?
• Length: How long are the top-performing text posts? (usually 300-1000 words on Reddit)
• Engagement drivers: What makes people comment — controversy, usefulness, relatability?
• What's missing: What topics come up in comments but nobody has written a dedicated post about?

2. Generate post ideas per subreddit

For each target subreddit, produce 3-5 post ideas that match the subreddit's proven formats:

The Data Share — Original data or analysis the community can't get elsewhere:

• "We analyzed [X] and here's what we found"
• "Benchmarks from [your domain] based on [N] companies"
• Only use if you have genuine, non-obvious data

The Playbook — Step-by-step guide to solving a problem the community faces:

• "How to [solve specific problem] — the exact process we used"
• Must be specific and actionable, not generic advice
• Include real numbers and examples

The Lessons Learned — Honest retrospective on something you tried:

• "What I learned after [doing X] for [time period]"
• Include failures and what you'd do differently
• Authenticity and specificity are what make these work

The Tool/Resource Roundup — Curated list of useful resources:

• "Tools I use for [workflow] — what works and what doesn't"
• Include competitors and alternatives alongside your own (if relevant)
• This only works if you provide genuine evaluation, not a thinly-veiled product pitch

The Question/Discussion Starter — Prompt the community to share their approaches:

• "How are you handling [emerging challenge]?"
• "What's your stack for [workflow]?"
• Good for building engagement and learning what the community cares about

3. Write the post

Title rules:

• Keep under 120 characters
• Be specific: "How we reduced customer churn from 8% to 3% in 90 days" beats "Tips for reducing churn"
• Match the subreddit's title style (check top posts)
• Don't use clickbait — Reddit communities punish it

Body rules:

• Open with context: who you are (role/company size, not company name), what you did, why it matters
• Use Reddit's Markdown: headers (##), bullet points, bold for key takeaways
• Include specific numbers, timelines, and outcomes
• Break into scannable sections — nobody reads walls of text
• End with an invitation for questions or discussion, not a CTA to your product
• If referencing your own content/tool, do so casually mid-post ("we built a tool to automate this part" or "I wrote a longer guide on step 3"), never as the conclusion

Length targets by format:

• Data Share: 400-800 words
• Playbook: 600-1200 words
• Lessons Learned: 300-600 words
• Resource Roundup: 300-500 words
• Question: 100-200 words

4. Select optimal posting time

From your subreddit engagement profile, post during peak activity hours. General Reddit engagement peaks:

• Weekdays: 8-10am EST and 12-2pm EST
• Weekends: 10am-12pm EST
• Avoid posting late evening or overnight (posts get buried before the active audience sees them)

5. Submit and engage

Using the reddit-api-write fundamental, submit the post. Then:

1. Stay active for 2 hours after posting: Reply to every comment promptly. Early engagement signals quality to Reddit's algorithm and pushes the post higher.
2. Answer questions thoroughly: Each comment thread is a chance to demonstrate expertise.
3. Log the post per community-engagement-tracking fundamental with all relevant metadata.

6. Measure and iterate

After 48 hours, record:

• Upvote score
• Number of comments
• Referral sessions from PostHog (via UTM if links were included)
• Any DMs or follow requests received
• Qualitative: what resonated, what fell flat

Compare against previous posts. Identify which formats, topics, and subreddits produce the most engagement and referral traffic. Double down on what works.

Output

• Published Reddit post in a target subreddit
• Activity log entry with engagement metrics (updated at 24h and 48h)
• Post-mortem notes on what worked

Triggers

• 1-2 original posts per week during Smoke/Baseline
• 3-5 original posts per week during Scalable/Durable
• Prioritize subreddits with highest engagement scores from previous posts