Report Distribution Pipeline

This drill takes a published industry report and distributes it across all available channels over 3-4 weeks to maximize downloads, social shares, backlinks, and inbound leads. Each channel gets a tailored version of the report's key findings, not just a link dump.

Input

• Published report with landing page URL (from industry-research-production drill)
• Distribution brief: 5-8 key findings, 4-6 social graphics, quotable statistics
• ICP definition: who should see this report and where they spend time
• Email subscriber list and LinkedIn follower base size
• List of relevant communities, newsletters, and journalists (if available)

Steps

1. Build the 4-week distribution calendar

Map report promotion across channels over 4 weeks. Front-load the first 10 days for maximum momentum, then sustain with repurposed angles.

Week 1 (Launch):

• Day 1: LinkedIn post (headline finding), email broadcast to subscriber list, blog post with executive summary
• Day 2: LinkedIn post (second finding with chart graphic), Twitter thread
• Day 3: Post in 2-3 relevant communities (Slack groups, Reddit, indie hackers)
• Day 5: LinkedIn post (contrarian take from the data)

Week 2 (Amplification):

• Day 8: LinkedIn carousel (top 5 findings as slides)
• Day 10: Newsletter feature with deeper analysis of one finding
• Day 12: LinkedIn post (personal story about why this research matters)

Week 3 (Repurpose):

• Day 15: Short-form video summarizing the report (Loom or recorded talking head)
• Day 17: LinkedIn post (myth-busting angle from the data)
• Day 19: Guest post pitch to 2-3 industry publications with exclusive finding angle

Week 4 (Long tail):

• Day 22: LinkedIn poll based on a finding ("Does this match your experience?")
• Day 25: Roundup post: "Here's what people said about our report" (quote commenters)
• Day 28: Email broadcast to non-openers with different subject line

2. Write the social content series

Using the ai-content-ghostwriting fundamental, generate all social posts for the 4-week calendar:

For each LinkedIn post, use the linkedin-organic-hooks fundamental to craft the opening line. Structure:

• Hook (line 1): Lead with the most surprising data point or a question the data answers
• Body: Provide the context and data behind the hook. Reference the chart if posting a graphic
• CTA: "Full report here: [link]" or "What's your experience? Drop it in the comments."

For each post, specify:

• The specific finding being promoted
• The social graphic to attach (if any)
• The posting time (using linkedin-organic-scheduling fundamental)
• Pre-planned engagement targets: 3-5 accounts to engage with before posting

Using linkedin-organic-formats, vary the formats across the 4 weeks: text-only, image + text, carousel, poll, video.

3. Send the email broadcasts

Using the loops-broadcasts fundamental, create 3 email sends:

Email 1 (Day 1 -- Launch):

• Subject line: Reference the headline finding as a question or surprising stat
• Body: Executive summary (3-4 sentences), 2-3 bullet-point findings, direct link to report
• CTA: "Read the full report"

Email 2 (Day 10 -- Deep dive):

• Subject line: Focus on the most actionable finding
• Body: 200-300 words expanding on one finding with practical takeaways
• CTA: "See how this compares to your situation -- full data here: [link]"

Email 3 (Day 28 -- Re-send to non-openers):

• Different subject line: curiosity-based or FOMO angle
• Same body as Email 1

Tag all email link clicks with utm_source=email&utm_campaign=report-{slug} for PostHog attribution.

4. Publish the blog companion post

Using the ghost-blog-publishing fundamental, publish a blog post that:

• Summarizes the report's executive findings (500-800 words)
• Embeds 2-3 key charts inline
• Links to the full report for download
• Is optimized for SEO with the report's topic as the target keyword
• Includes schema markup for "Report" type content

This blog post becomes the evergreen search-discoverable entry point for the report long after the social campaign ends.

5. Distribute to communities

For each relevant community (Slack groups, Discord servers, Reddit, Indie Hackers, Hacker News):

• Read the community rules on self-promotion
• Lead with the most relevant finding for that community's audience, not the report link
• Share the insight first, then mention "we put together a full report if this is useful: [link]"
• Engage with every response for 24 hours minimum
• Never post the same copy across communities -- tailor each post

6. Track distribution performance

Log every distribution action in a tracking sheet or n8n workflow:

• Channel, date, post URL, content angle used
• Engagement metrics (24h and 7d after posting)
• Link clicks to report page (via PostHog UTM tracking)
• Downloads or email captures (from report landing page)
• Leads generated (contacts who downloaded and match ICP)

After 4 weeks, aggregate: total downloads, total social shares, total leads captured, total meetings booked attributable to the report. This data informs topic selection for the next report.

Output

• 10-15 social posts published across 4 weeks
• 3 email broadcasts sent to subscriber list
• 1 blog companion post published
• 3-5 community posts distributed
• Complete tracking log with per-channel attribution
• Post-campaign performance summary

Triggers

Run this drill immediately after each report is published. The 4-week calendar begins on report launch day. At Scalable/Durable levels, this drill runs quarterly aligned with the industry-research-production drill cadence. Time investment: 6-10 hours per report distribution cycle.