Field Event Attendee Nurture

This drill converts in-person field event attendees into pipeline through structured, personalized follow-up. In-person events create stronger relationship signals than digital events, but the window to convert that warmth into action is short — 48 hours max before the conversation fades.

Input

• Completed field event with attendance logged in Attio (from field-event-ops drill)
• Host's notes on conversations: who expressed interest, who asked about the product, who had relevant pain points
• Event type (dinner, happy hour, lunch) — determines follow-up tone and pace

Steps

1. Segment attendees by engagement tier

Within 12 hours of the event, classify every attendee into tiers based on host notes and observable signals:

Tier 1 — High intent (expressed product interest or clear pain match):

• Explicitly asked about the product or pricing
• Described a pain point your product solves
• Asked to see a demo or learn more
• Host flagged as "follow up urgently"

Tier 2 — Warm (engaged in discussion, good fit, no explicit product interest):

• Active participant in group conversation
• Asked thoughtful questions about the topic
• Matches ICP but did not express specific product interest
• Exchanged contact info with the host

Tier 3 — Attended (showed up, minimal engagement signal):

• Attended but did not actively engage in notable conversations
• Arrived late or left early
• Polite but noncommittal

Tier 4 — No-show (confirmed but did not attend):

• RSVP confirmed, did not show, did not cancel

Update the Attio event list with tier tags using attio-lists. Log the segmentation rationale in attio-notes for each Tier 1 and Tier 2 contact.

2. Execute Tier 1 follow-up (within 24 hours)

For Tier 1 contacts, send a highly personal follow-up. These are warm leads — treat them accordingly.

Using loops-sequences, send a 1:1 email from the host:

• Reference the specific conversation you had ("Great talking about [specific topic] last night")
• Acknowledge their pain point or question ("You mentioned you were looking at [X]")
• Offer a concrete next step: "I'd love to continue that conversation — here's a 15-minute slot this week" with a calcom-booking-links link
• Keep it to 4-5 sentences. No marketing language. It should read like a personal email.

Optionally, record a 60-second Loom clip using loom-personalized-outreach that references the conversation and walks through one relevant product feature. Embed it in the email. Loom clips in follow-up emails after in-person events convert at 2-3x the rate of text-only emails because they extend the personal connection.

If no reply within 48 hours, send a single LinkedIn message reinforcing the same offer.

Create an Attio deal for each Tier 1 contact using attio-deals. Set the deal source to field-event-{event-slug}.

Fire field_event_nurture_sent PostHog event (properties: event_slug, tier, channel, has_loom).

3. Execute Tier 2 follow-up (within 48 hours)

For Tier 2 contacts, maintain the relationship and create a reason to continue the conversation.

Using loops-sequences, send a 2-email nurture:

Email 1 (T+1 day): Thank-you + value add. "Thanks for joining us at [event] — great discussion on [topic]. I thought you might find this [resource/article/data point] relevant given your work at [company]." Include a soft CTA: "If you'd ever like to dig deeper into [topic], happy to chat" with Cal.com link.

Email 2 (T+7 days): Invite to next event or offer. "We're planning our next gathering in [city] — I'll make sure you're on the list. In the meantime, [relevant offer: whitepaper, case study, product trial, newsletter]."

Track opens and clicks. If a Tier 2 contact clicks the Cal.com link or replies, auto-promote them to Tier 1 treatment: create an Attio deal and notify via n8n Slack alert.

4. Execute Tier 3 follow-up (within 72 hours)

Using loops-broadcasts, send a single group email to all Tier 3 attendees:

• Thank them for attending
• Share 2-3 key takeaways from the discussion
• Include a link to any follow-up resources
• Mention the next event if one is planned
• Soft CTA to join your newsletter or community

No individual follow-up unless they reply.

5. Handle no-shows (Tier 4)

Using loops-broadcasts, send a "Sorry we missed you" email within 48 hours:

• Brief recap of what was discussed
• Mention it was a great group and you hope they can make the next one
• Offer to connect 1:1 if they're interested in the topic
• Include the next event date if known

No-shows who RSVP'd for a dinner (where a seat was reserved and food was ordered) get one follow-up only. Do not add them to a nurture sequence — they already broke a commitment.

6. Log all nurture activity

Using posthog-custom-events, track the complete nurture funnel:

• field_event_nurture_sent (properties: event_slug, tier, sequence_step, channel)
• field_event_nurture_opened (properties: event_slug, tier)
• field_event_nurture_clicked (properties: event_slug, tier, cta_type)
• field_event_nurture_replied (properties: event_slug, tier)
• field_event_meeting_booked (properties: event_slug, tier, days_to_booking)
• field_event_deal_created (properties: event_slug, tier, deal_value)

Build an n8n workflow using n8n-triggers that monitors for replies and Cal.com bookings, auto-creates Attio deals, and sends Slack notifications for any Tier 1 or promoted Tier 2 activity.

Output

• All attendees segmented and receiving tier-appropriate follow-up
• Tier 1 contacts have Attio deals created and personal outreach sent
• Tier 2 contacts in a 2-email nurture with promotion triggers
• Tier 3 and 4 handled with appropriate lightweight follow-up
• Full nurture funnel tracked in PostHog
• n8n automation monitoring for replies and bookings

Triggers

• Start within 12 hours of event completion
• Tier 1 follow-up: T+24 hours
• Tier 2 follow-up: T+24 hours (email 1), T+7 days (email 2)
• Tier 3 follow-up: T+48 hours
• Tier 4 follow-up: T+48 hours
• Run once per event