Warm Intro Request

This drill helps you systematically find mutual connections who can introduce you to target prospects, then craft and send intro requests that actually get acted on.

Prerequisites

• Target prospect list in Attio or Clay with LinkedIn URLs
• Active LinkedIn network with 500+ connections
• Relationship context for your existing network (who do you know well enough to ask)

Steps

1. Identify high-value targets

Start with your Tier 1 prospects from the build-prospect-list drill. Warm intros work best for enterprise targets, senior executives, or accounts where cold outreach alone is unlikely to break through. Pick 10-20 targets where an introduction would meaningfully increase your chance of a meeting.

2. Map mutual connections

For each target, check LinkedIn for mutual connections. Use Clay's enrichment to pull mutual connection data at scale with the clay-enrichment-waterfall fundamental. Categorize each mutual connection by relationship strength: strong (worked together, active relationship), medium (met at events, occasional interaction), weak (connected but rarely engage).

3. Qualify your intro path

Not every mutual connection is worth asking. Filter for: people who actually know the target (not just a LinkedIn connection), people who would vouch for you (strong relationship with you), and people whose endorsement carries weight with the target. Prioritize connectors who are active on LinkedIn and responsive.

4. Craft the intro request

Write a short, easy-to-forward message for your connector. Include:

• One sentence on why you want the intro (specific reason, not "I want to sell them")
• One sentence on what you can offer the target (insight, help, resource)
• A pre-written forwardable blurb the connector can copy-paste

Make it effortless for the connector. The harder you make it, the less likely they act.

5. Send and follow up

Send intro requests via LinkedIn DM or email, depending on your relationship. If no response after 5 days, send one gentle follow-up. Never pressure. If they decline or ignore, thank them and move on. Track request status in Attio using the attio-lists fundamental.

6. Handle the introduction

When an intro is made, respond within 2 hours. Thank the connector publicly (or privately if they prefer). Open with the context the connector provided, not a cold pitch. Treat this as a warm conversation, not a sales call. Log the introduction source in Attio so you can track which connectors generate the most meetings.