Talk 01 · The mindset
Customer Development 101
The end-to-end mindset for going from a hunch to your first 10 customers — Prospects → Problems → Pilots → Proof → Profits.
Tarka Talks
Guides for
Founder-led Companies.
3 talks to help you go from 0 to 100 customers, based on our decades of experience.
Talk 02 · The tactics
How to: Customer Discovery
A practitioner-level walkthrough of what to actually do before, during, and after every customer discovery call.
Talk 03 · After the first 10
Scaling Outbound for Founder-Led Sales
How we went from 10 → 100 customers with cold outbound — the exact PQS + PVP framework, a real example, and the stack you can copy this week.