PVP example — cold LinkedIn outreach
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HeyReach 2-step. The connection request can't carry a link — LinkedIn
strips them, and most requests aren't read in full anyway. The Doc
goes in the first message, sent the moment they accept.


STEP 1 — CONNECTION REQUEST (≤300 chars, one line, no signature)
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Hey [Name] — noticed [Company] is on PostHog but only firing autocapture. Common issue; you're likely missing conversions and growth on your top funnels. Built you a 5-step instrumentation plan as a paste-able Claude Code skill — want me to send it over?


STEP 2 — FIRST MESSAGE (sent after they accept)
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Thanks for connecting! Here's the Doc with the 5-step instrumentation plan for [their top funnel]:

[per-prospect Google Doc link]

Paste-able as a Claude Code skill, ~20 min for whichever engineer owns analytics to ship. No reply needed unless it's useful.

— Dan