PVP example — cold email
========================


SUBJECT
-------

PostHog instrumentation funnel for [Company]


BODY
----

[Name],

Quick context: I poked around [Company]'s frontend this week and
noticed you're firing PostHog autocapture but no custom CDP events
yet. Common issue — you haven't fully optimized your GTM funnels,
which means you're likely missing conversions and growth that are
right there for the taking.

So I built you the funnel anyway.

→ [per-prospect Google Doc link]

It's a 5-step instrumentation plan for [top conversion path], written
as a paste-able Claude Code skill. Event names, properties, and the
PostHog insight you'll get out of it once it's shipped. ~20 minutes
of work for whichever engineer owns analytics.

Three notes:

  - No reply needed if it's not useful — you already have the artifact.

  - If it IS useful and you want the rest of your funnels mapped the
    same way, that's what we do at Tarka. Happy to show you.

  - If the analysis is wrong (e.g. you DO have custom events firing,
    just not on the page my agent scanned), tell me — I'll re-run it.

— Dan
Founder, Tarka
tarka.ai